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What is a brand?

A brand is an identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others.


The brand is a promise that the product will perform as per customer’s expectations. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark.

Your brand is the result of the branding effort. Your brand describes who you are and what you do by use of visual identity, verbal dialog, and tone of actions. It is utilized for virtually all of your marketing communications. It is how people identify, know and remember you.

To a consumer, brand means and signifies:

  • Permanent Logo
  • Source of product
  • Lower risk
  • Quality symbol
  • Symbolic device

It simplifies the consumer’s purchase decisions. Over a period of time, consumers discover who satisfy their need. If consumers recognize a particular brand and have knowledge about it, they make a quick purchase decision.
Consumers remain committed and loyal to it as long as they believe and have an implicit understanding that the brand will continue meeting their expectations and perform consistently.

To a seller, brand means and signifies:

  • Basis of competitive advantage
  • Way of bestowing products with unique associations
  • Methods to Identify  easy handling
  • Way of the legal protection of products’ unique traits/features
  • Sign of quality to a satisfied customer

How Trademark helps to make a Brand

What Is a Trademark?

A trademark is a recognizable insignia, phrase, word, or symbol that denotes a specific product and legally makes it different from all other products of its kind. A trademark exclusively identifies a product as belonging to a specific company and recognizes the company’s ownership of the brand.

It can be a corporate logo, a slogan, a brand, or simply the name of a product. Trademarking, however, does contain some fuzzy boundaries because it prohibits any marks that have a “likelihood of confusion” with an existing one. A business cannot thus use a symbol or brand name if it looks similar, sounds similar, or has a similar meaning to one that’s already on the books—especially if the products or services are related.

Trademarks, Patents, and Copyrights

A trademark protects words and design elements that identify the source, owner, or developer of a product or service. Different than a trademark, a patent safeguards an original invention for a certain period of time, and there can be many different types of patents.

What are Brand Characteristics?

Elements of Brand Characteristics of leading brands:

Advertising and Marketing

When considering both advertising and marketing it is important that you take the time to address both aspects of selling your Brand comprehensively. Market research can be done comprehensively, but if the advertising doesn’t take place the target market will never know about your product or service.

Looking at both advertising and marketing and linking the market research to your advertising will ensure your work effectively drives the sales your business needs to succeed. Tools for advertising and marketing:- Brochure, flyers, Flex/Digital Banner, Hoarding, Promotional Pen, etc.


To be a Brand your Products need to be Unique. Therefore the identity of your brand has to stand out to make a place in the market and in the heart of the consumers.


This is the most important step where you have to be passionate while you are in the process of branding. You need to make sure that from the start to end your passion is 110%


A consistent brand signifies what the brand stands for and builds the customer’s trust in the brand. A consistent brand is where the company communicates the message in a way like Providing various useful T-shirts, Table calendar, Carry Bags, etc of its customized brand. So you can get all of these items Customized of your Brand.


The market is full of competition, so you need to make sure that your brand stands out in the market and make true customers.


This element is very important to make Brand because if there will be no Exposure, no one will know about the Brand. More Gossip and Curiosity in the market is about the Brand.

Therefore, you have to let the market talk about your brand even if it is new in the market. There are hundreds of ways to do it and I am sure that we would tell the best ways to get the proper exposure for your Brand from Brochure, Catalog, Promotional Pen, Flyers and banner, etc.

Importance of Brand Characteristics:


customer and brand loyalty are equally important. Businesses should aim to target both by using different types of products in their range such as T-shirt, Table calendar, Carry Bags, etc. By doing this your revenue will rocket like never before.


Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its Brand Name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.

Higher sales and profits

At the end results your Brand would give you Higher sales and Profit because it is that part of the process where you get “what you have sown”.

How to choose a Brand Name?

Brand name plays an initial role while making a Brand. It is one of the elements which help the Customer to identify your product from other Products. It shall be chosen very carefully and also keeping in the mind about the image of your Brand through which customers will see it. The Brand name should not contradict your Brand concept and Niche of your Brand should complement your Brand.

Features of a Good Brand Name:-

It should be very easy to Pronounce for your target audience.
Something unique would definitely help your Brand Name to be in everyone’s mind.
Make sure your Name should not portray bad or wrong meanings in other words.
It should be extendable, incase in future you might add something.
Avoid names similar to already existing Brand so that consumer does not get any confusion.

What is a Brand Attributes?

Brand Attributes portray a company’s brand characteristics. They signify the basic nature of the brand. These attributes are a bundle of features that highlight the physical and personality aspects of the brand. Attributes are developed through images, actions, or presumptions. Attributes help in creating the identity.

A strong brand must have the following attributes:


A strong brand must be relevant. It must meet people’s expectations and should perform the way they want it to. A good job must be done to lure the consumers to buy the product; else in spite of your product being unique, people will not buy it.

Proper positioning

A strong brand should be positioned so that it makes a place in the target audience’s mind and they prefer it over other brands.


A strong brand makes a business competitive. A sustainable brand drives an organization towards innovation and success. Example of a sustainable brand is Marks and Spencer’s.


A strong brand should do what it promises. The way you communicate your brand to the audience/ customers should be realistic. It should not fail to deliver what it promises. Do not exaggerate as customers want to believe in the promises you make to them.


A strong brand should transcend/ inspire the category it is famous for. For example- Nike transcendent Jersey Polo Shirt.


A strong brand should be attractive. Customers should be attracted by the promise you make and by the value you deliver.

Differences between Brand and Branding

Your brand is the result of the branding effort. Business people often get confused when talking about their marketing, particularly with regard to brands and branding. Items and actions in the English language often have annoying little differences that fail in some way to provide clarity.

People who know and use the words each day know their meanings like the back of their hand, but people who don’t know them use the words in confusing ways that limit everyone’s understanding and learning.

How Brand is not Branding?

The fact that many graphic designers don’t know what branding is or how to accurately describe it, makes matters worse. Particularly, because business people expect them to know. Some designers use brand and branding interchangeably, creating confusion instead of providing clarity.

A brand is a thing (noun). Branding is an action (verb). It’s about the fundamental understanding of a core marketing tool.

What is branding?

Branding is the act of creating a brand. Branding is also known as Brand Development.

The process involves:-

  • Positioning your company or product in the market (carving out your own place)
  • Devising brand strategy (how you will reach your goals)
  • Creating your name (your verbal identity)
  • Designing corporate identity or product identity (your visual identity)
  • Writing brand messaging (verbal and written tone)
  • Setting brand standards (how you keep your brand consistent and strong)

In the life of a 50-year business, branding the company occurs only 2-3 times total.
When a company’s brand becomes outdated in 20 years, then you may once again need to take on the branding process. If you create new products or launch new companies, you get to enjoy the exciting process of branding on a more frequent basis.
Once the branding process is completed, the word ‘branding’ has no continuing relationship with your brand unless you work on it again with a new product.

How knowing the distinction help your business?

Understanding the difference between brands and branding helps you net a stronger brand because you will be more personally invested in the brand development process. Your understanding also helps your employees grasp the full significance of the brand, so they learn how to best utilize it in marketing, selling, and supporting your goals and initiatives.

What is a brand identity?

Brand identity means the ways a company represents itself to its customers and also by its competitors. And the way it wants its audience to look at the Brand. In other words, brand identity is the company’s face, which represents the values, ideas, and personality of the company.

It consists of attributes, features, performance, quality, services and support services possessed by it. Marketing strategies and branding play a huge role to communicate an organization’s identity to its audience.

It involves positioning, brand vision, relationships, and personality, etc. It requires operational and intellectual connections with the brand to establish differentiation and familiarity with the brand.

The Brand Identity has to be exclusive in nature and all the below mentioned design components need to have the expression of unison and oneness:


Logos have become an integral part of any company’s brand identities. It is the utmost element that the consumer recognizes as a Brand.

  • When you see a big yellow ‘M’, the first thought that comes to the mind is McDonald’s.
  • When you see a half-eaten apple, the first thought is Apple Inc.

All these examples show how important it is for a brand to have eye-catching visuals, to help the customers to identify them.

Every element that you ‘see’ of a brand is considered to be the visual representation. Logo design and other collateral, which help a brand in its initial stages. The logo and slogan are considered to be the two most important elements of brand establishment and require maximum focus.

Get your Logo in most unique and eye-catchy designs.


A tagline is also known as a one-liner. It is your preference that you want it or not but according to my experience Tagline works as a supporter for your Brand Identity and no one should miss the chance to express their image to the customer in any of the ways.

The Tagline should go hand in hand with your logo to benefit your Branding. As all of the Branded company has amazing Tagline.

For Example- Nike has the Tagline- JUST DO IT.

Therefore the Tagline should Complement Your Brand.

Uniform for the staff-

Uniform for the staff is also one of the most important element because if the staff of the Branded company wears a Customized Uniform such as Polo T-shirt, Caps, etc.

Get your Customized Uniform such as Polo T-shirt, Caps. It presents a very professional image to the customers.

The Uniform of a Brand for its staff shows the unity and presents every single person in the uniform for the customer to provide them the services to their satisfaction level.

Business Card-

I would not say that your business card is not the only form of marketing for your Brand that a potential client or customer will come across on any given day. It should be special enough to make you stand out in their minds.

Your business card should help your Brand. Given all the other responsibilities associated with running your own business, it is natural that branding might take a backseat.

Think of your business card as your first impression on a potential client or customer. How they perceive you and that card will go a long way in helping them determine whether you are someone they want to do business with.

Click Here to get a well Designed Business Card for our Professional Graphic Designers and make your Brand more and more.


Nowadays, Digital Marketing is extremely important for your branding and owning a website makes it more professional to the customers. A website makes your Brand International and National Brand because maybe your Brand is not virtually present to the International customers but because of having a website it would be very for your Brand to reach out to the International customers.

Therefore, having a website is very essential as it makes your Brand international.

Here is one of the Web Designing sites that I would recommend to you if you want to Build an International Brand CLICK HERE to get a Website.

Exhibition Materials

You can distribute your products such as Brochures, Catalogs, Flyers, Standee, etc at these events in live stalls, give them a taste of the brand and even share information about different products or services with the help of marketing materials.

The customers see the brand in a positive light because of the fun experience that they have in the event, exhibitions, Trade Fairs which helps the branding process to lure them in to boost sales and create their identity.

Social media pages-

To be an on top you cannot sideline the Youth and to get in their mind you need to handle all the social media platforms very well. Most of the people are usually engaged in the social media pages these days. So being active on social media pages would definitely help you to reach the youngsters and many more targeted audience which in result would boost your Identity.

Marketing collateral such as brochures and leaflets-

Take a look at the glossy, colorful printed pages of a product brochure and instantly you wish to peruse through it. That is the impact of a brochure. With captivating photographs and eye-catching visuals, a brochure is a printed treasure that you take home to look and read. Packed with product information and powered by colorful creative, a brochure is the most effective marketing tool a company can ever get.

Click Here to get your Marketing Collateral at a very economical price.


These identity packages are usually the first thing business leaders think about when it comes to branding their business. While they lack the excitement of some other pieces of collateral, they offer a ton of repetition, which is what’s crucial to a successful campaign.

Your corporate identity package should include brochures, business cards, letterhead, envelopes, and presentation folders. What’s great is that every time you send any correspondence to customers, they will see your company’s branding efforts and your message will be reinforced.


Packing of the product is very essential because This will be the first thing after your logo the client will notice. A branded Product is known for its Perfection and Quality.

Therefore, we would advise you to get the best and perfect Finishing Packing for your Branded Products.

We Provide all kind of packing from Designing to Printing such as for Corporate Sectors, Home appliances, Cosmetics Products Packaging, Presentation Folders, etc.

What is Brand Design?

It can be defined as one of the crucial marketing steps of creating the name, logo, design, and symbolic elements for your Product.

It is one of the first and foremost steps of the branding process and holds quite an important value as a part of the overall branding strategy of the company as it gives a major edge in the competitive market.

Importance of Brand Design

  • Competitive Advantage
  • Lasting Impression
  • Generates Referrals
  • Emotional Connect
  • Sets Expectations

To understand the customer’s goal is step one. Having the ability to come alongside and help a brand tell their story, through thought-evoking colors, meaningful design, and then seeing that brand come to life– in print and online– is a rewarding step in the marketing journey.

Whether you need a logo refresh, print ad, business cards or a completely new business package, we deliver. Our wide range of experience makes us a one-stop-shop for any design needs including Logo Design, Print Materials, Exhibition Materials, Advertisements, and more.

Contact us:- (M) 9211253015

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Suresh Kumar

Hi, I am, Suresh Kumar, run a printing shop & online print store in India. Profession by a Graphic Designer | Digital Marketer | Printing Industry Expert | Printing Blogger. Deals in: All kinds of Printing and Publishing Services as well as Graphic Designing, Offset, Digital, Screen Printing, Digital Signage, Corporate Gifting Material, Event Material Printing, etc. We are based in New Delhi India, near Indira Gandhi International Airport, and provide our services in India and all major countries. As we have a skilled team in the various printing sector to provide the best services.

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