There are various types of strategy for marketing of product and services. Advertisement such as electronic (Radio, Television, Cinema, Telephone, Youtube), Mouth Publicity, Print Media, Newsletter, Flyer, Billboard) and Digital Marketing etc.
Digital Marketing initiative step was started in the 19th Century in the way of Radio, later it was developed as a Black & White TV sooner as a Color TV but it was not enough to boost your business worldwide single click.
Meanwhile, the Internet Invented. That linked directly to the world in a single click lowest cost compared to all other electronic media.
All kinds of marketing strategy can be divided into 2 part only.
There are numbers of advertisement material for outbound marketing
- Flyer Printing
- Advertisement in newspaper
- Poster Printing
- Advertisement in the magazine
- Flex Banner
- Bill Board
- Advertising on Sunboard
- Sunpak Printing
- Bill Board
- Promotional Note Pad
- Promotional Pen
All these types of advertisement method you can’t count on ROI.
A. Who will read your ad?
B. What would it’s a feedback
C. What output comes like that
Al these above tactics used for marketing comes costly compared to inbound marketing
So let us come and see the way and how does Inbound marketing works?
To understand it properly, we will try to understand you my bit in this way
- Marketing through a computer or any types of electronic device used, called digital marketing strategies.
- Digital marketing is a concept and strategy implement through an electronic device with the help of internet.
- With the help of electronic media to get the awareness of the audience about the product, product sale and service etc.
Since the Invention of the computer and the internet, the trend of marketing has been changed entire the world.
Earlier it was used to say that only a rich people can do the business but it has been possible now to a common person to make business through it, the way he or she thinks about.
There are various factor and technique through we can reach out to our perspective and clients entire the world within seconds.
Fund Transfer, Product Sale, Service, Awareness through effective Digital Marketing has become simple and fast.
Top Most Search Engines
Today Google, Bing, Yahoo, AOL and Search Engine Land are major search engines. Among them Google is the worlds top most search engines.
Data analysis says that a 90% search on the web across the world went on googles that allow to a customer relevant search result on the web.
How to stand out on the first page of each search engine?
There are more than 200 factors on behalf of Google search engine allow a web page to Rank No. 1 Page and Position No. 1 on Google. Google Search engine has a its on algorithm and robot. Google update it time to time. On behalf of it qualify your web pages to rank on.
There are two types of search in Google pages
A. Organic Search
B. Non-Organic Search (Paid Marketing)
1. Organic Traffic
Approach to the prospective client without paid technique called an organic method.
As per google algorithm update parameter point view of SEO Friendly, Mobile Responsive Web Page, Quality Content, Meta Tag, Meta Description and Title Tag Optimized on google parameter website rank fast.
Engagement with the customer through a Blog Post, Articles Submission, Web Directory Submission, Foram Posting, Webinar, Youtube (Audio, Videos) and Podcast are very helpful tools for the organic search result.
Without paid Social Media Platform activity on such as Youtube, Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snap Chat and What’s Up are organic search result sources.
It’s a long and stable method of online presence. Make sure it’s not an overnight project, it takes a time to rank may be 3-6 month. Keep on working with patience result will be oriented.
To get result instant some people use bad technique known as Black Hat Seo Tricks, later i will describe in details but i recommend never do the process.
As soon as Google Algorithm get in knowledge about Black Hat SEO, It blocked your web page permanently to rank on the web
2. Non-Organic Traffic (Paid Marketing)
We can understand broadly in this way
Online presence on the web through a given medium
- SMS Marketing
- Google Adwords
- Banner Ad
- Mobile Marketing
- Email Marketing
- Affiliate Marketing
- Video Marketing
These All Marketing Strategy Called Paid Marketing
All these types of sources is a part of paid digital marketing strategy
Above all these strategy work on till then, you are paying only
It is a short process i.e. when you stop paying money, your advertisement will away from google web page. Its temporary and on time business solution.
Mostly these tactics are very helpful for Sale of Festival, Events, Christmas, Holi, Diwali, Dashahara, Political Compaign and New Year likewise etc.
The advantage of paid advertising
- Target your according demographic data, paid market is the best option. particular area, gender, age, country, city, zip code-wise the time such as time of the Festival Sale, Political Campaign, Social Awareness etc., to reach out targeted audience on time.
Which is more beneficial Organic vs Non-Organic advertising?
Both methods are beneficial itself, it depends how well you are doing it. Where paid marking is very accurate point view of time, area, gender behaviour-wise etc.
Whereas Non-Paid is long term solution it depends how technical you are doing your SEO strategy.
Strategy on behalf of google rank your web page on the first page, the top position
Google policy is very simple to provide relevant data to the user. This is why Google is the best search engine in the world. There is numerous factor on behalf of google rank for. Some major factors are given below.
- Responsive Web Pages
- Web page open speed time
- Original and Easy to Understand Content to the User
- Proper Indexing
- Content Optimization with Info-graphics
- High-Quality Back-Link
- Domain Authority
- The fact behind to maintain the first page is original data to customer required while searching on the internet. According to google to fetch out their database and present to the end customer.
Responsive Web Pages
We are talking about responsive page stand for point view of end-user easily can use any kind of electronic media as Laptop, Mobile, Notepad, Desktop and any other media easily could navigate.
Any web page that can be navigate any kinds of electric media is called “responsive we page”
Unique Content Creator Website
As per google algorithm 2019 Updates, the main focus on Unique content all the website ranked before updates gone downward up to 20-28%. These tools are very useful to create unique content, that helps to rank google on top search.
Top 10 webpage speed time
How to get index your data in google?
Usually, google crawler index your data automatically, but for fast indexing you need to index your web page google console.
It is suggestion make your web page categories that help google to show search result page correctly to the end user and also help you find relevant customer.
The fastest grown some Brand Name within a decade through digital marketing is.
Uber, eBay, Amazon, Shop Clue, YOYO Hotels, Flip Cart, Ola Cab, Alibaba etc. are world known brand these all brands are born and developed within a period of 10-15 year back and each of brand owner belonged a middle-class family and a common man. Now have been become multi-millionaire and billionaire.
All they have written their story with a little money. The fact behind it is the digital marketing concept.
Why we must follow a digital marketing strategy?
You can sell your product online even ready-made or customized such click here to buy online service.
Various types of product and services even that is ready to use the product or customized can be sale online hassle-free with the help of e-commerce portal.
Data analysis says that now there are 40-50% Indians are online for the last 20 year, so can understand that there is a huge opportunity in digital marketing.
India is the second largest internet user in the world after China.
- Low-cost, maximum return.
- Global reachability
- Marketing 24×7 hrs
- Targeting audience area, behaviour and age wise
- Real-time reporting
- Output digitally
- Scaleable business
- Business activity check online
- Reducing office expending method
Basic Sources of Digital Marketing (Inbound Marketing)
- Search Engine
- Responsive Website
- SEO (on the page and off page SEO )
- Content Writing Team
- Blogs & Article Posting
- Social Media Activity
SEO can be divided into two parts
i) On page SEO
ii) Off page SEO
What is on the page and off page SEO?
Activity on Web Page as well as optimization Title Tag, Meta Tag Description, Google Map, H1, H2..H6, are called ON PAGE SEO
Activity through link building compels to the web page as directory submission, Article, Blog, Forum Posting Etc. called an OFF PAGE SEO
Know better tips of QUORA FOURAM there are thousands of tips given people connected with SEO community https://www.quora.com/ Yahoo Fouram, Microsoft Fouram etc.
1.White Hat SEO
2. Grey Hat SEO
3. Black Hat SEO
Top 10 Keyword Selection Tool
- Google keyword planner
- Uber Suggest
Top 10 Free Email Marketing tools
- Vertical Response
- Send plane
- Convert it
- Active Campaign
- Infusion Soft
- Campaign Monitor
Top 10 Social Media Channel
- What’s an app
- Google Plus
- Mobile Marketing
- SMS, SMO, PPC, Video Ad
- Affiliate Marketing
- Content Market
- RSS Feed
Top 10 Digital Marketing Experts.
- Niel Patel Digital (http://www.neilpateldigital.com)
- Amit Aggarwal (https://www.labnol.org/about/)
- Sourav Jain (https://soravjain.com)
According to Sourav jain The year 2020-2030 will be digital marketing age
- Harsh Aggarwal (https://www.shoutmeloud.com/about)
- For the beginner of digital marketing expert world renowned and awarded from the White House in America learned from them it https://neilpatel.com/ helping from here you can get amazing traffic in your site
- Google Adword
- blogging (for new blogger helpful tool www.kissmatrics.com, www.buzzsumo.com, www.nielpatel.com
- Display marketing (Third party campaign)
Digital Marketing Supporting Tools
1. Google Analytics
3. Google Search Console
4. Online Designing Tool
5. Keyword Research Tool
Above technique are sourced through we can raise audience and generate a business lead for business country wise, state wise, citywide and local area and as well as age and behaviour wise.
But before getting the traffic you have to learn how to do smart marketing first step is a make a website SEO friendly as well as following google parameter that helps to display on web page fast and audience get connect to your product or services you render
Thousands of people are professionals who help to learn digital marketing. Through digital marketing, there are so many brands have got tremendous development in little time as Flipkart, Shop Clue, Amazon, Uber and Ola Cab is online shopping portal it is said India is worlds second largest digital marketing workplace the internet marketing.
Why we do must follow digital marketing?
- You can start your business
- Freelancing Job
- Professional digital marketer
Digital Marketing Course Providing Institute
- Digital Vidya
These Institute are well known in India. They have trained a lot of students providing service in MNC and Indian Company.
Some of the marketing is paid and some of non paid
Pingdong (Web help for Speed Check)
How to start digital marketing?
To start a digital marketing journey, there are some basic points that we should be following to make viral digital marketing
A. Register Domain
There are so many companies provide domain registration a hosting Provider among them
B. Keyword research
Top 10 Article Title Generator
Top 10 Copyright Text Generator
Blog Idea Generator
Blogging, Article Writing and Publishing on Community help more for digital marketing
Top 10 Copywrite Free Image
- canava.com (Free & Paid Version)
- stock photo for free
Top 10 Free Blog Submission sites
Top 10 printing blog site
Top 10 Graphic Design Tech sites
Top 10 free video making sites
Top 10 Fouram Posting Site
Top 5 Duplicate Content Checker Site
Top 5 Backlink Checker site
- Survey Monkey
Top 10 Social Media Analytic Tool
Tools to overcome your competitor
Earn money by 5 easy way from home without any investment?
- Affiliate Marketing
- Youtube Marketing
- Banner AD
It is a huge opportunity to make money online people are getting earn seven-figure income by affiliate marketing now all corporate are getting market digitally
Top 5 Press Release Sites
Like, share, leave a comment, subscribe to a newsletter
We are ready to help you
Are you ready too?Click here