Today, when you opened Facebook or any social media do you remember how many times you saw amazing advertisements for products? Professional e-commerce photography helps customers to choose better between rival products. Whenever you want to sell your product either online or physical you need a high-quality image to show off your product. Selling online requires HD Product shoot of different angles as the customer wants to see it visually and it depends on your presentation even if your Brand is new in the market it has more chances and great mass of audience to sell the product.
What does a Product shoot require?
Product shoot is a form of commercial photography with an aim to present a product in the best possible representation to the customer. Great Product shoot requires:-
- Proper Lighting
- Background materials
- Sharp Camera focus with proper depth of field
- Amazing Camera angles
- Careful Editing
Thus, sellers of goods are best advised to utilize professional product photographs in order to compete in the marketplace.
There are some new types of Product shoot that even better help buyers differentiate between products.
Types of a Product shoot
- Normal Product Photography
- Lifestyle Product Photography
- Amazon Product shoot
- 360 Product shoot
- Fashion Photography
Normal Product Photography
In order to make the product look appealing to the customer, there are a few techniques that can be employed by the professional product photographer. What is consistent is usually a focal length of just over 50 mm. If there is a need to make the product much more eye-catchy the requirements would be:-
- A focal length of 85mm to 135 mm, basically a portrait lens, would be required.
- An aperture setting of f/8 to f/11 will make the background and clothing look sharp.
Sometimes, it is advantageous to make the background look blurry. So that it directly grabs the attention of the customer so, for that, you need to set the following things:-
- An aperture setting in the range of f/4 or f/5.6.
- An ISO of 100 and
- A tripod is a must for tack-sharp photos.
This type of product shoot is usually done for Brochure Printing.
The Product can be placed in a few different ways:
Flat Lay – The ‘Lay-downs’ are a fairly common method for staging products. They work well and are a common photography technique. The camera angle is from above looking down. The product is either on a table or the floor for the shoot. What’s lacking with the lay-down approach is the 3-dimensional appearance of the product itself.
Ghost mannequin technique – This type is mainly used for Clothing Products, for example, the photo looks as though someone is wearing the clothing, but you cannot see the wearer. Using mannequins to showcase apparel provides a more 3-dimensional appearance to the product. Photoshop helps us create the ghost mannequin technique. Extra wrinkles can be removed from garments with Photoshop techniques. The designer then cut out the products and place the product image into the product catalog layout.
Product Photos on a White Background – White background photography allows the product to be the sole focus of the shot. It creates crisp, sharp shots that allow examining the product’s details. The white background can be paper, vinyl, muslin or canvas. You can also add diffusers that create patterns in the lighting or change the background color in Photoshop or Lightroom.
Using Scale to Show the Size of the Product – Creating scale is a photography approach that defines for the viewer, how big or small a product is. It allows the shopper to view how the product looks and is used. This type of product is mainly used for the items of Furniture.
So that the customer could know about the product’s size. It helps them visualize how the same product might work for them. This kind of Product shoot requires various kinds of Edit Designing and Photo Editing.
Product Grouping – Group product images are a way to demonstrate options to the buyer. These can be a collection of women’s make-up that might include multiple variations on the products in the group or the same product that comes in variations. It the customer to compare the two styles and a variety of colors. Grouping helps to differentiate the shape, variety, and size of the products in one Product shoot.
Hanging Products – Like the mannequin used for apparel, you can hang some products to make them appear more 3-dimensional by using the fishing line. By moving the poles further apart, the harness appears more 3-dimensional. Then using Photoshop, the graphic designer removes the background and fishing line for a 3-dimensional, floating look as seen on the right.
Large Products – Large products can present some challenges depending on their size and weight, and the ultimate purpose for the product image. Depending on the product, the location, the lighting, and the shooting strategy may be similar to smaller products.
Lifestyle Product Photography
Lifestyle photographers pose people in very carefully crafted scenes to appear as though they are naturally doing some activities at a certain place and time. The pose is to depict something about their “lifestyle.” When we add products to the mix, we are posing people in relation to the product to depict a certain type of lifestyle gain that they have received as a function of interacting with your product.
In general language, we also call it Candid Product Shot.
Obviously, it takes a real expert photographer to get these poses to look natural and to take the perfect photograph of the scene at the same time.
For taking a perfectly sharp image of a lifestyle Photograph you would either require a lot of knowledge regarding Camera Lens, Aperture, Shutter Speed, etc or else you would need a Professional Product Photographer.
To learn more about Camera Photography watch the video.
Amazon Product shoot
An entirely new category of product photographs is those for products being sold on Amazon. The reason that this is a separate category is that Amazon has very strict requirements for the photographs on product listing pages. For every product photograph on Amazon, they must be:-
- A square 1,000 by 1,000-pixel
- The image in RGB format
- Saved in JPEG, TIFF or GIF format
- Must fill 85 percent of the frame
There are also very specific guidelines regarding filenames for each product’s set of photographs. The reason the Amazon photos require a high resolution because they allow customers to use the zoom tool and zoom into the product image.
The main image also has more requirements, including that it must be set against a white background. Subsequent images can include an info-graphic to show at a glance your product’s features and its benefits. You may need to show other sides of the product. You will also likely want a lifestyle photo of the product being used and/or a video.
360 Product shoot
When photographers take many photographs of different camera angles of a product, they can be assembled, with software, into a 360-degree product view. In order to construct a really great 360-degree view, photographers will use a 360-degree turntable and move the product on the turntable in small increments relative to the camera that remains sturdy on its tripod. The software can turn these images into a flowing 360-degree product view. The advantage here is that consumers can see your product from every single angle. Sadly, not enough e-commerce platforms support this technology today, but things are rapidly changing.
What is a 360-degree turntable? – 360-degree Turntable is a professional grade system for 360 product shoot that allows users, regardless of experience, to create web-ready 360 product shoot in just minutes.
Where can you get your 360-degree turntable? – You can purchase it online from various companies such as Amazon, Ubuy India, Oder 2 India Shopping, Tanotis India, Home Loft, Paytm Mall, etc. It comes with a different price rate which starts from Rs. 2000 to Rs. 20,000 the price varies from company to company. You could for any of them depending on your budget.
Fashion Photography
Unlike simple clothing photography, fashion photography usually entails the clothing being worn by paid models who are either photographed in some exotic location or wear ensembles that have a certain motif. Fashion photography comes out of the studio and onto the beach, the street or the runway. This demands an entirely different skill set than that of the studio clothing photographer. The models are in motion in areas where the lighting may not be as easy to control.
The use of fashion photography can provide your clothing line a lifestyle ethos and providing a dramatic means of demonstrating your clothing in action in daily life. Overall, the best type of photography for your product is a function of the product’s type, its usage and where the product is being marketed.
Today, with the advent of digital photography, we have a number of new and exciting means of photographing products that really help customers make informed product decisions.
Which Camera you should use for Product Shoot?
I have used various Cameras and Lenses and according to my experience, For beginners, I would suggest Canon EOS REBEL T7i because it is a very fabulous camera for product shots that is equipped with a 24MP sensor and new two-pixel autofocus. I personally like the rotary screen that helps take photos from unusual angles, without using a lightbox and constantly look in the viewfinder. The camera is designed for beginners and has a simple graphic interface and learning system. The camera also supports Bluetooth, so you can manage it from your Smartphone or control panel. It is especially convenient for product photography.
Recommended camera lens: Canon EF 100mm f/2.8L IS USM
The manufacturers designed EF 100mm f/2.8L Macro IS USM with a 1:1 macro magnification ratio for photographers who want to take 100% realistic images. In other words, the objects you photograph are of the same size in real life and in pictures. Being very light and featuring integrated Hybrid Image Stabilizer, this lens ensures sharp photos even in handheld shooting. You can also use it for lifestyle product photography.
What are the benefits of a good Product shoot?
As an e-commerce retailer, your products are the backbone of your business. There’s no denying the importance of great product shoot, whether you’re looking to improve sales on your e-commerce product pages or heighten engagement and conversion through social media.
If you want, you can have a look at our Social Media Page too. It might help you to understand the High-Quality product photos requirements by a Business Page.
As many as 67% of consumers consider image quality to be ‘very important’ when buying online, so investing in clear, high-resolution photography is vital for brands and businesses looking to make their mark in a saturated marketplace.
Now that you know the benefits of a professional product shoot.
To get a Professional Product Photographer Call on (M)-09211253015
We specialize in different types of Product shoot. We capture customer attention so that you can close the deal at a price that is sure to give you a great ROI. Simply send us your products and we make them look great with clear, professional, and creative pictures you will absolutely love.
How do I set up a product shoot?
The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation. That means having high-quality, beautiful product photography can go a long way as long as you know the proper tools and techniques, taking compelling product photos is well within your grasp.
Here are some Product Photography Tips
What you’re going to need:
- A camera
- A tripod
- A white background
- White bounce cards made of foam board
- A table
- Tape
- The right room
Recommendations for product photography:
- Set up your table, sweep, camera
- Then set up your product in the middle of the surface
- Carefully take the picture and evaluate
- At last, get your pictures retouched
What is the purpose of Product Shoot?
Increase search and social mobility
Making your brand more visible is the first step to generating awareness and sales. Visual content typically does very well online, while consumers are 40xs more likely to share content that features an image across their social channels. The more shares your product pages receive, the more likely you are to reach new customers, increase traffic and support SEO your Digital Marketing improves day by day.
This means that your photography should not only be professional but should also be highly distinctive and branded. Creating shareable content starts with researching your target audience, establishing exactly what content your existing customer base is already sharing and where.
Enhance your image
In an attempt to cut through the noise, marketers are constantly employing visual tricks to attract user attention. Cinema graphs are an excellent example of this as they allow you to add looping video elements to your photography.
Cinema graphic content tends to have more virality, with 71% higher organic reach than still photographs.
Strengthen brand identity
Building a strong brand identity is only ever achieved by illustrating the core values of your business, from your logo and tagline right down to your preferred tone of voice. Product shoot is one way to strengthen your brand identity and tie together its image across your web presence.
Keeping your photography consistent in style ensures that your brand develops its own digital persona.
Build trust
Far from being able to touch and engage with products as they would have done it in the store, customers shopping online only have the imagery you provide to get an idea of exactly what you have for sale. This emphasizes the importance of high-resolution photography that clearly demonstrates what the consumer can expect to receive when they make a purchase.
Visual elements are particularly important to brands that exist solely online, as Product shoot has the potential to make your brand feel more in touch with the real world. 65% of senior marketing executives agree that visual assets are core to a brand story, something that is key to making your business appear more personable and trustworthy.
Increase conversion
Getting your Product shoot right can be beneficial to your business in many ways, yet its primary purpose is likely to be centered on converting customers and increasing sales.
One of the challenges of shopping online is that consumers can’t pick up the product, so they have to rely on visuals. As they won’t be able to fully experience the product, your images need to do everything they possibly can to capture the physical benefits and convince buyers that your products are high quality and authentic.
DueMaternity.com, an online maternity retailer, found that by investing in rotating 360° product images they were able to increase their conversion rate by 27%.
Appeal to mobile audiences
It’s no big secret that more audiences than ever before access the internet through mobile devices, so appealing to potential customers that are on the move is crucial. Mobile audiences want quick and easily digestible information and don’t have time to read great swathes of content, so you need to let your product shots do the talking.
Whatever the size and scope of your business, a high-quality Product shoot is essential for those hoping to generate revenue through e-commerce. Product shoot is often more cost-effective than one might think, especially given its necessity.
Having the experience of more than 21 years in Product Selling and Print Industries I have made uncounted product catalog images captured from a Cell phone camera, google relevant images, product shoot even at the studio or onsite factor keeping in mind all the above factors.
This blog looks at how your product shoot can set you apart from your competitors and deliver you those all-important sales leads.
The Market is full of Professional Product Photographers but it also depends on you that which one meets your requirements.
We offer a 100% customer satisfaction guarantee with our Product Photos. Please visit our Business Website to learn more about our services.
Here is one more place where you can get your Product Photoshoot done. The company is known as Bring it Online.
Product shoot helps many awesome retailers with their e-commerce photography. We offer the best prices in the industry and each image is professionally shot and edited either in the house or outdoor location by our experienced staff. Do contact us if you have any questions or if you want to make an order.
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