Today, the internet has become one stop point for all our needs from research to traveling packages, shopping to news; you get everything under one roof on the World Wide Web. Llife has become simplified and data on any topic is accessible to us at click of a button. But where does all this data come from? Well, it comes from a group of professionals known as Content Writer.
A strong marketing strategy is a combination of many different components. In all these Medium, it can be difficult to know where you really need to focus your attention. While everything of your marketing strategy is important for promoting your business, some elements will be more crucial than others.
For example, the content you create is arguably the most important part of your digital marketing efforts. Content not only helps you to:-
- Build trust and
- Connect with your target audience,
- Therefore, acts as fuel for your other marketing techniques.
It’s the base upon which you promote your business offline and online, so it’s essential to give it the attention it deserves.
About Content Writing
Content writing can be online and offline writing. It is closely linked to web marketing campaigns. It requires you to create the content which appears on websites or other platforms that are designed to sell or promote a specific product. Content writers need to work according to the brief provided by a client. This brief will define their task and any SEO related requirements, such as keyword density.
The job of the Content Writer is to turn this brief into a finished product that becomes part of the target webpage. Content is distinct from journalism or conventional copywriting in that it is designed to achieve prominence on the web, and must be tailored for this purpose.
Content writing is almost always related to SEO marketing campaigns. It will involve writing tightly focused texts that include a set of keywords or phrases that have been researched by marketers. High-quality content will ensure that these keywords appear in the right density. The text will also be fluently written, clear and able to promote the product being described.
The quality of the content produced also needs to be high. Poor quality content is less likely to achieve a high search engine ranking, meaning that the webpage in question will not be read by a large number of potential customers.
The skills required for content writing are varied. They include the ability to write fluently and persuasively on a range of subjects while integrating keywords without losing readability.
Are you suitable to become a Content Writer?
If you have or going to have a degree in literature, journalism or communication you are in the right direction for writing any kind of content. Creative writing is another possible course of study. If you have specific knowledge or a degree in a certain field, you should try for the post of subject matter expert in that particular field.
Scope of Content Writing
Currently, content writers are high in demand. It is slowly becoming a popular career alternative and the writing industry is booming. If you are considering a career in content writing then you are on the right path. Here are some areas where there is good scope for writers:
1) SEO: SEO requires writers for creating quality content. This includes blogging and writing articles related to the concept of the company. You have to research and place good keywords in the content for search engines like Google to index.
2) There are plenty of opportunities in e-commerce and digital marketing. Here you will have to write promotional content about the products. Search Engine Marketing is another field that you can consider.
3) Advertising and Sales of products involve some writing mainly sales letters, broadcasts, and press releases. Thus you can work in ad campaigns too.
4) You can work in editing and copywriting for prestigious establishments. Editing is proofreading and improving existing content to make it more concise and presentable.
5) Another great option is working as a freelance writer for any business. This way you save your time and energy and create valuable content from the comforts of your home.
Responsibilities of a Content Writer
Content writers are responsible for the creation, writing, and editing of many types of content. They work for a variety of industries, such as marketing or technical fields. The typical task assigned to content writers is to take a topic and follow a series of steps to produce accurate, relevant, and well-written content. These steps include researching and analyzing the issue to generate ideas and obtain relevant facts; writing and collaborating with other writers to produce a draft; and revising, editing, and proofreading the content to ensure quality.
They require to produce a wide variety of material in some cases, which may include ads, emails, websites, blog entries, papers, articles, or social media postings.
Content writers work in an office environment during regular business hours, although overtime may be required as deadlines approach. A typical day includes producing a new copy, meeting with other writers to jointly write copy or brainstorm ideas, editing material, and meeting with other departments. Collaboration with other departments is especially important to content writers, as materials must reflect the marketing vision and technical aspects of products or the company as a whole.
Content writers are also required to keep current with industry standards and new developments; this is especially important for technical content writers.
Content Writer Tasks
- Write, edit and publish content for the web, mailings, and other formats.
- Monitor and adjust content to fit with brand guidelines.
- Adhere to and adjust the content calendar to reflect strategy and availability.
- Translate business objectives and strategy into compelling written content for specific audiences.
5 Types of Content Writer
1) SEO Copy Writer- Generalist copywriters are jacks-of-all-trades. They can be great choices for high-volume, short, awareness-level content that doesn’t require a lot of expertise.
2) Subject Matter Expert- A subject matter expert is exactly what it sounds like — someone who has a deep understanding of your industry and can write with authority about it. They can tackle topics in a depth that generalists can’t.
3) Influencer – Whether the content is ultimately posted to your properties or theirs, your influencer helps put the content in front of more and different people that you might not have reached otherwise.
4) Social Media Writer- Social media writers understand how to write social content in ways that spur interaction. They know how and when to use hashtags, links, questions, polls.
5) Technical Writer- Technical Writers are focused on highly technical content. Their special skill is the ability to make complex concepts easy to understand.
Average Salary of Content Writer
An entry-level Content Writer with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of Rs.2,26,091.
An early career Content Writer with 1-4 years of experience earns an average total compensation of Rs.2,95,633. A mid-career Content Writer with 5-9 years of experience earns an average total compensation of 4, 33,253.
An experienced Content Writer with 10-19 years of experience earns an average total compensation of Rs.5,59,807 based on 48 salaries.
Why Content is an Important Element?
Content Writer Educates Your Audience
Education is the first step a potential customer takes when deciding whether a product or service is right for them. This means your content writer has to properly educate audience members on what your product and service can provide.
Educational content typically takes the form of Brochure content, Catalogue Details, Blog posts, Product pages, your home page, and your company’s ‘about’ pages. Educational content writer should focus on teaching your target audience more about your business and offerings.
Content Fuels SEO
Search engines are a go-to resource just about any time someone has a question or concern. This means that optimizing your content to appear in relevant searches can help you attract new leads to your website. However, in order to fuel your Search Engine Optimization (SEO) strategy, you need to write strong content.
It enables you to create web pages that fuel SEO success.
Content creation and SEO should always go hand-in-hand. If your target audience is engaging heavily with the content you create, your SEO strategy will be that much more successful.
Content Drives Social Media Strategies
Your social media platforms are one of the best ways to connect with your target audience. Social media gives you a direct pathway to have conversations, get feedback, and push new leads to your website.
Your social media strategy should leverage content that provides a high amount of value to your target audience. While content is crucial for developing strong connections, you also need to remember that your audience wants information they can participate in. If you’re simply posting links to your content, you can’t expect to see high amounts of engagement.
Article Writing Definition
Article writing is the process of creating a non-fiction text about current or recent news, items of general interest or specific topics. They are published in print formats, such as newspapers and magazines, or online. Some styles of blogs are written in article format and encyclopedias are collections of articles gathered in one volume.
Articles can either present their topics directly or in a balanced debate format. Content may describe places, people and events, present academic research and results, or provide an analysis of news events and academic papers.
Articles can also contain photographs, data and statistics presented in different formats, as well as eyewitness accounts and interviews. Articles should be objective and only contain facts from verifiable sources.
There’s more to being a Content Writer
While it’s important for a content writer to have a flair for the written word, it’s only one piece of the puzzle.
Research skills, SEO knowledge, adaptability and staying current are the ways to ensure that you continue to find success as a content writer.
Take the time to continually develop these skills, and you’ll find yourself able to craft the kind of content that’s both easy for readers to find, compelling to read and in demand.
10 Writing Skills that Every Content Writer should have
Being a content writer comes with some great perks which Depends on your position but the job isn’t always an easy one and there a few areas of expertise you need to have to be successful other than just being a great writer. So, here are seven essential skill sets that any good content writer needs to have and continue to hone over their career.
This might seem obvious, but I see a lot of content that falls flat because the tone and style don’t fit the purpose of the piece or the culture of the brand. For example, a landing page should probably contain copy that is short and designed to persuade the reader to take action.
Regarding tone, blog posts for a scientific equipment company targeting medical researchers will likely be much different from posts for an organic food shop targeting a wider range of health-conscious consumers. The more styles you can learn and the more quickly you can adapt the more valuable you’ll be as a content writer.
2. Strong Research Skills
Good research is the key for good content writing – it adds credibility and, most importantly, value. Therefore, it’s vital to find trustworthy and interesting information from reliable sources online. Experts are especially great resources if you can effectively get the right information with good interviewing skills.
3. A Solid Understanding of SEO
Great content writers stay on top of SEO trends – after all, even the best content won’t be effective if readers can’t find it. It’s important to know how to craft SEO-friendly titles and descriptions, use keywords effectively and keep up with Google’s latest algorithm changes.
Organizing isn’t just about having a clean workspace; it’s about keeping on top of the writing jobs you’ve taken on.
Keep a calendar and know your deadlines. Most smart phones even have programs that will help you organize your time. Turning an assignment in late sends a bad message to your customers and often won’t give the editors as much time to proof your article. Prioritize your jobs, so you get them all done promptly.
5. The Ability to Get Focused
Writing requires focus which can sometimes be hard to find. When it’s time to work, get rid of distractions and focus on one task at a time. Sometimes to get the ball rolling, you can start with a few smaller, easy-to-complete tasks before launching into your larger projects.
6. The Ability to Meet Deadlines
Your clients have deadlines they have to meet. Delivering high-quality content promptly will show that you are not only professional but also reliable. This means good time management is essential to help you realistically determine how many jobs you can accept and reject and delivers it on time. If you find yourself struggling with time management, check out these 14 writing and productivity hacks.
If you have a question about an assignment, let the customer know. Writing is an area of communication, so there are no excuses for not getting in touch with your client if there is a problem. When you write to your client, treat it as an official communication: proofread your message. Your customer will remember your courtesy.
8. Editing, Editing, and More Editing
First drafts are rarely perfect. Editing skills require patience, discipline and a good eye for detail. In addition to grammar, spelling, and punctuation, looks out for redundant points and overused words. And don’t be surprised if you spend more time editing than writing.
9. Deliver Quality
Do your best to create quality unique content – make your articles engaging and grammatically correct. Ideally, when customers need articles, you want them to think of you as a superb writer that gets the job completed on time. If you want more clients and higher-paying work, consistently delivering good writing will eventually get you there.
10. Staying in Demand
You may be an excellent writer, but if you don’t stay up-to-date with the latest trends, your job opportunities will be limited. Join writing and freelance communities, improve your online profiles, be comfortable with cold emailing, leverage different social platforms and market examples of your work.
Maintaining an active presence on a few social platforms will not only make you more likely to get certain writing jobs, but you’ll also make valuable contacts. Clients are always looking to boost their reach so if you can offer to share content with your network; they will have an added incentive to hire you.
Now that you can see how and where content writing is used you may have realized its applications lie in many varied fields and places of interest.
This career gives you immense creative satisfaction and is very rewarding. You need to be motivated, have faith in your writing and be able to grasp new ideas quickly.
If you possess these abilities then you are a very good candidate for writing. So build your resume and put forth your applications today!
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