There are various types of advertising media for marketing of product and services. Advertisement such as electronic (radio, television, telephone, youtube), mouth publicity, print media, (newsletter, flyer, billboard) and digital marketing etc. All kinds of marketing strategy can be divided into 2 part only.
Out Bound Marketing
There are various types of the strategy of Inbound marketing.
- Flyer Printing
- Advertisement in news paper
- Poster Printing
- Advertisement in magazine
- Flex Banner
- Bill Board
All these types of advertisement method you can’t count of ROI. Who will read your ad?
So let us come and see the way and how does inbound marketing works?
Marketing through a computer or any types of electronic device used, called digital marketing strategies.
Digital marketing is a concept and strategy implement through an electronic device with the help of internet.
With the help of electronic media to get awareness of the audience about the product, product sale and service etc.
Since the Invention of the computer and the internet, the trend of marketing has been changed entire the world. Earlier it was used to say that only rich people can do the business but it has been possible to a common person to make a business through it, the way think.
There are various factor and technique through we can reach out to our perspective and clients.
Fund Transfer, Product Sale, Service, Awareness through effective digital marketing has become simple and fast.
Top Most Search Engines
Today Google, Being, Yahoo and Aol are major search engines. Among them Google is the worlds top most search engines, data analysis says that a 90% search on the web did on googles that allow to customer relevant search result on the web, there are more than 200 factors on behalf of google rank your page on the first page and rank 1 of Google.
How to stand out on the first page of each search engine?
There are numbers of strategy to reach out to the customer as well as organic and non-organic way.
1. Organic Traffic
Approach to the prospective client without paid technique called an organic method.
As per google algorithm parameter point view of SEO Friendly, mobile responsive, quality content, meta tag, meta description and title tag optimized website rank fast.
Engagement through a blog, articles, web directory submission, webinar, youtube (audio, videos), the podcast is very helpful tools for the organic result.
Without paid Social Media Platform activity on such as Youtube, Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snap chat and what’s up are organic result sources.
It’s a long stable process.
2. Non-Organic Traffic
SEM, SMO, Google Adwords, PPC, Paid Service on Social Media are a non-organic technique
When to reach your target audience by the paid method called a non-organic
All these types of sources is a part of digital marketing, email marketing, SMS, you can operate your business from an office or home to reach out across the world called digital marketing. it is an inbound marketing strategy.
It is a short process I.E. when you stop paying money you will away from googling the first page. Its temporary solution.
Advantage of paid advertising
- Can be target particular area. (country, city, time bounded, age group, gender etc.)
Which is more beneficial method paid advertising vs non paid advertising?
Both tactics is beneficial itself, it depend how well you are doing it. where paid marking is very accurate point view of time, area, gender behavior etc. Non paid is long term solution it depends how technically you are doing it.
Strategy on behalf of google rank on top your web page.
Google policy is very simple to provide relevant data to the user. This is why Google is the best search engine in the world. There is numerous factor on behalf of google rank for. Some major factors are given below.
- Responsive Web Pages
- Original and Easy to understand content to the user
- Proper Indexing
- Image Optimization
- High-Quality Backlink
- Domain Authority
- The fact behind to maintain the first page is original data to customer required while searching on the internet. According to google to fetch out their database and present to the end customer.
Unique Content Creator Website
As per google algorithm 2019 Updates, the main focus on Unique content all the website ranked before updates gone downward up to 20-28%. Theses
How to index your data in google index?
These types of making strategy are digital marketing.
The fastest grown some brand name within a decade through digital marketing is.
- Uber, ola, eBay, Amazon, Shop clue, YOYO Hotels, Flip Cart, Ola Cab, Alibaba etc. are world known brand these all brands are born within a period of 10-15 year back and each of brand owner belonged a middle-class family and a common man. Now have been become multi-millionaire and billionaire.
Why we must follow a digital marketing strategy?
You can sell your product online even ready-made or customized such click here to buy online service.
Various types of product and services even that is ready to use the product or customized can be sale online hassle-free with the help of e-commerce portal.
Data analysis says that now there are 40-50% Indians are online for the last 20 year, so can understand that there is a huge opportunity in digital marketing.
India is the second largest internet user in the world after China.
- Low-cost, maximum return.
- Global reachability
- Marketing 24×7 hrs
- Targeting audience area, behaviour and age wise
- Real-time reporting
- Output digitally
- Scaleable business
- Business activity check online
- Reducing office expending method
Basic Sources of Digital Marketing (Inbound Marketing)
- Search Engine
- SEO (on the page, off the page)
- Content Writing Team
- Blogs & Article
Inbound Marketing can be divided into two part
i) On page SEO
ii) Off pages SEO
What is on the page and off page SEO?
Know better tips of quora forum there are thousands of tips given people connected with SEO community https://www.quora.com/
1.White Hat SEO
2. Grey Hat SEO
3. Black Hat SEO
Top 10 Keyword Selection Tool
- google keyword planner
- Uber Suggest
- Vertical Response
- ABbulk emailer
- Active Campaign
- Infusion Soft
- Campaign monitor
Top 10 Social Media Channel
- What’s an app
- Google Plus
- Mobile Marketing
- SMS, SMO, PPC, Video Ad
- Affiliate Marketing
- Content Market
- RSS Feed
Top 10 Digital Marketing Experts.
- Niel Patel Digital (http://www.neilpateldigital.com)
- Amit Aggarwal (https://www.labnol.org/about/)
- Sourav jain (https://soravjain.com)
- Harsh Aggarwal (https://www.shoutmeloud.com/about)
- For the beginner of digital marketing expert world owned and awarded from the white house in America learned from them it https://neilpatel.com/ helping from here you can get amazing traffic in your site
- Google Adword
- blogging (for new blogger helpful tool www.kissmatrics.com, www.buzzsumo.com, www.nielpatel.com
- Display marketing (Third party campaign)
Digital Marketing Supporting Tools
1. Google Analytics
3. Google Search Console
4. Online Designing Tool
5. Keyword Research Tool
Above technique are sourced through we can raise audience and generate a lead for business country wise, state wise, citywide and local area and as well as age and behaviour wise. But before getting the traffic you have to learn how to do smart marketing first step is a make a website SEO friendly as well as following google parameter that helps to display on web page fast and audience get connect to your product or services you render, thousands of people are professionals who help to learn digital marketing. Through digital marketing, there are so many brands have got tremendous development in little time as Flipkart, shop clue, Amazon, uber and ola cab is online shopping portal it is said India is worlds second largest digital marketing workplace the internet marketing.
Why We Do Digital Marketing?
- You can start your business
- Professional Digital Marketer
Digital Marketing Course Providing Institute
- Digital Vidya
These Institute are well known in India. They have trained a lot of students providing service in MNC and Indian Company.
Some of the marketing is paid and some of non paid
Pingdong (Web help for Speed Check)
How to start digital marketing?
To start a digital marketing journey, there are some basic points that we should be following to make viral digital marketing
- Register Domain
- There are so many companies provide domain registration a hosting Provider among them
- Keyword research
Top 10 Article Title Generator
Top 10 Copyright Text Generator
Super Fast Top Ranking Content.
Blog Idea Generator
Blogging, Article Writing and Publishing on Community help more for digital marketing
Top 10 Copywrite Free Image
Top 10 Free Blog Submission sites
Top 10 printing blog site
Top 10 Graphic Design Tech sites
Top 10 free copy write video making sites
Top 10 Fouram Posting Site
Top 5 Duplicate Content Checker Site
How to make social media advertising viral
Tools to overcome your competitor