There are various types of advertising media for marketing of product and services such as electronic (radio, television, telephone), mouth publicity, print media, (newspaper, flyer, billboard) and digital marketing etc. All kinds of marketing concept can be divided into 2 part only
- Inbound Marketing
- Out Bound Marketing
There are various types of strategy of Inbound marketing.
So let us come and see how does inbound marketing work?
Marketing through a computer or any types of electronic device used, called digital marketing strategies.
With the help of electronic media to get awareness of the audience about product, product sale and service etc.
Since the Invention of the computer and internet, the trend of marketing has been changed entire the world. Earlier it was used to say that only rich people can do the business but it has been possible to a common person to make a business through it.
There are various factor and technique through we can reach out our prospective clients through effective digital marketing.
Top Most Search Engines
Today Google, Bing and Yahoo are major search engines. Among them Google is the worlds top most search engines, data analysis says that a 90% search on the web did on googles that allow to customer relevant search result on the web, there are more than 200 factors on behalf of google rank your page on the first page of google.
To stand out on first page of each search engine
To reach out to the customer by a web page with the help of the app, SEO, blog, articles, web directory and supporting help of social media like SMS, email, facebook, twitter, LinkedIn, Instagram and what’s up etc.
All these types of the source is a part of digital marketing, email marketing, SMS, you can say sitting in an office or at home to reach out across the world called digital marketing it is inbound marketing.
The fastest grown some brand name within a decade is
- Uber, eBay, Amazon, shop clue, YOYO hotels, Flip cart, Ola cab etc. are world known brand these all brands are born within a period of 10-15 year back and each of brand owner belonged a middle-class family. now have become millionaire and multi-billionaire
Why we follow digital marketing?
You can sell your product online even ready-made or customized such click here to buy online service.
Various types of product and services readymade and the customized can be sale online hassle free.
Data analysis says there are 40-50% Indians are online so there is a huge opportunity in digital marketing. India is the second largest internet user in the world after China.
- Low-cost maximum return.
- Global reachability
- Marketing 24×7 hrs
- Targeting audience area, behavior and agewise group.
- Real-time reporting
- Output digitally
- Scaleable business
- Business activity check online
Sources of Digital Marketing (Inbound Marketing)
- Search Engine
- SEO (on the page, off the page)
What is on page SEO and off page SEO know better tips of quora forum there are thousands of tips given people connected with SEO community https://www.quora.com/
- Email Marketing Aweber, MailChimp, vertical response etc.
- Grow business through Social Media (Facebook, Linkedin, Twitter, Pinterest, What’s an app, Google Plus, Instagram)
- Mobile Marketing
- SMS, SMO, PPC, Video Ad
- Affiliate Marketing
- Content Market
For the beginner of digital marketing expert world owned and awarded from the white house in America learned from them it https://neilpatel.com/ helping from here you can get amazing traffic in your site
- Google Adword
- blogging (for new blogger helpful tool www.kissmatrics.com, www.buzzsumo.com, www.nielpatel.com
- Display marketing (Third party campaign)
Digital Marketing Supporting Tools
1. Google Analytics
3. Google search console
4. Online designing tool
Above technique are sourced through we can raise audience and generate a lead for business country wise, state wise, citywide and local area and as well as agewise. But before getting the traffic you have to learn how to do smart marketing first step is a make a website SEO friendly as well as following google parameter that helps to display on web page fast and audience get connect to your product or services you render, thousands of people are professionals who help to learn digital marketing. Through digital marketing, there are so many brands have got tremendous development in little time as Flipkart, shop clue, Amazon, uber and ola cab is online shopping portal it is said India is worlds second largest digital marketing workplace the internet marketing.
Why we do digital marketing?
- You can start your business
- Professional Digital Marketer
Some of the marketing is paid and some of non paid