To make your brand identity, shop name, or informational messages more visible over a long distance need to choose the right type of signage to grab the attention of a large no of people. Product display and print media advertising is the best tool to boost your sales and brand awareness. Today both types of signage are effective, you might be a better observer of your customers’ behavior, and which types of signage your customers are more intended to see.

Signage for the office gives your employees a better atmosphere and safety to work and signage for outdoor promotion of product and services play a crucial role in scaling your business locally. There are 2 types of signage.

Printed Signage

Digital Signage

Print Signage could be in the form of Pop-Out Letters, LED Light Boards, Bill Boards, Metal Letterboards, without Light Boards, Flex Banners, POS Materials, etc. These are the most powerful tools for small and medium-sized enterprises to generate high return on investment. We can categorize signage promotion activity to understand properly according to their best uses into 2 main categories that will help to make the right decisions for signage making.

1. Outdoor Signage
2. Indoor Signage

You must ask your local signage maker for outdoor signage material that should be waterproof and eye-catching to entice passers-by over a long distance. Except for boosting sales signage increases awareness of your brands and your business information in the desired location.

Product Advertising, Political Campaigns, Event Promotion, New Vehicle Launch

“No Advertising, No More Business”

Different Types of Print Signage Media

Acrylic | Flex (Frontlit and Backlit) | Cloth Banner Media | Vinyl Banner Media | Sunboard | ACP Sheet | Stainless Steel | Plastic | LED & Translite is the most used signage material.

Signage Making Applications

For professional signage, makers must have different types of printing ink, printing media, and printing machines for producing the best print-suitable ink and adaptable printing machines (roll-to-roll media printing and flatbed) to feed customer requirements.

Solvent ink, eco-solvent, and UV ink are the most popular ink. Today, laser cutting, laser marking, and router-cutting machines (carving on wood) machines play a critical role in signage signage-making industry.

Benefits of Making Signage

There are serval types of signage used in our shops, offices, and roads from indoors to outdoors. Let us start with Indoor Signage from corporate offices, and shopping malls to small size shops (glass door, glass window, cabin signage, employee nameplate, reception backside board). Except for creating a better atmosphere in the office workplace, signage for the office helps to guide new visitors as well as the waiting area, entrance gate, exit gate, pull-push, pantry area, admin office, danger area, etc.

Outdoor Signage (Bill Board, Canopy, Event Promotional Signage), etc. According to a survey, 76% of customers enter shops to see the signage of shops. So no need to say how important signage-making is for local businesses. Outdoor signages are commonly made for the promotion of your brand and services out of the office.

1. Customer Information
2. Customers to revisit your store
3. Boost Sales
4. Better Working Atmosphere
5. Safety Precaution

Outdoor Signage

Outdoor Signage faces rain, sunlight, high & low-temperature atmospheres, stormy winds, etc. so used materials for outdoors need to be very strong enough to face even printing ink is used very harshly making it easy to maintain for a long period of time. It needs to understand where you will place signage before making it.

• Canopy
• Rollup Banner Stand
• Promo-Table
• Adjustable Banner Stand
• Balloon Advertising
• Sunpack Printing
• Advertising of Public Vehicles
• Car Mesh
• Bill Boards
• Flex Banner
• Road Safety Signage

Canopy/Promotional Tent

Canopy and Promotional Tent are outdoor advertising signage. If you are planning for the roadshow, or awareness of a new product or discount, or offer go for it.

To reach out wider audience for a short period of time buy an online waterproof advertising self-standing promotional tent

4′(L)x4′(B)x7′(H), (Best sitting space 1-2 person)

5′(L)x5′(B)x7(H), (Best sitting space 2-3 person)

6′(L)x6′(B)x7′(H) (Best sitting space 3-4 person)

7′(L)x7′(B)x7′(H) (Best sitting space 4-5 person)

Where L denotes length, B for broad, and H for height. Heavy-duty promotional tents are made of Tetron waterproof materials that are long-term used.

Tetron Fabric for making canopy color available 1. Red, 2. Navy Blue, 3. Light Blue 4. Green, 5. Yellow 6. Black

The promotional canopy has 7 different panels for display advertising materials. rainwater and sunlight do affect your advertising content. Canopies are made of Tetron fabric (waterproof) and advertising content is firstly printed (solvent ink) on star flex banner media and then stitched over Tetron fabrics. Promotional tents are available in different sizes, so you can replace flexible media with new advertising content when you need it.

1. Backdrop
2. Top left panel
3. Top Front Panel
4. Top Right Panel
5. Bottom Left Panel
6. Bottom Front Panel
7. Bottom Right Panel

Standees/Roll-Up Banner Stand

People know standee different names such as pull-up banners, standee, and roll-up banner stands. Very cost-effective and powerful outdoor advertising materials for long and short terms for any size business (small businesses, medium and corporate). You can go both indoors and outdoors advertising used.

2.5ft (wide) x 6Ft (height)

3ft (wide) x 6 ft (height)

4ft (wide) x 6 ft (height)

These standees are commonly human beings in size (6ft). Easy to carry in flight and train by a single person with a portable bag estimated per unit weighing 4-5 kg. You can install and dismantle it within a minute yourself.

• Regular Standee
• Premium Standee
• Luxury Standee
• Table Top Standee

Outdoor standees best perform solvents and UV print is best for party events, exhibitions, and wedding events.

Tabletop Standee Sizes

Tabletop standee standard size (A4 and A3 sizes in luxury metallic looks) for indoor uses only.

Go for banner media printing and eco-solvent printing with matte lamination standee for indoor uses. Best use of tabletop standee for display Special Offer/Brand Promotion/Price Display etc. Tabletop Standee price with eco-solvent printing on banner media range starts from Rs. 500/- onward.

Standee for indoor advertising go for ECO-SOLVENT printing.

Promo Table

For newly launched small-size products (FMCG) the best way to promote in front of malls or retail stores is very effective portable promotional stands, the standard size promotional table size is 3.5′ wide x 1.5′ wide and 2.5 ft high, and you place printed promotional materials like flyers, business cards, catalog, and brochure product samples, etc. Your advertising content can print the front side 2.5ft x 3.5ft and the top banner 1 ft x 3.5 ft wide. Easy to carry portable bags and its weight comes approx. 8 kg including carry bags.

Adjustable Banner Stand

Another big size backdrop (8ftx8ft) or you can say banner stand portable for outdoor advertising material is known for instant installation and can be expanded up to 8ft(L)x8ft(B) and can be minimized same stand up to 4’x4′ within 2 seconds. It works on the principle of male and female sections.

Best for outdoor photo shoots, interview audience short periods of time fixing stage, etc. Adjustable banner stand packed size comes 4fit long and 6″dia.

Balloon Advertising

This outdoor advertising option is a little more expensive and hard to adopt for small and medium-sized business owners. It needs to get permission from the local govt 2authority and aviation departs in your local area. But very effective campaigns for new opening hospitals, hotels, colleges and universities etc., Your advertising content can be seen from many kilometer long distance.

I have seen how effective it was 20 years back when the Polio Eradication Campaign was operated successfully. The average cost of daily expenses is Rs. 500-600 hundred maintaining helium gas and labor costs. It needed to fill helium gases into balloons because of the decline of gas volume it starts to come down.

Advertising Sunpack Sheet

No Parking Board | No Smoking Zone | The best option for academic institutions and real estate businesses to offer courses and sell and purchase plots is for local business owners (real estate, grocery shops). Available in 5-6 attractive colors (white, yellow, red, green, royal blue, green, etc.).

Outdoor advertising standard size comes 1ft x 1.5ft, 2ft x 2ft, and 2ft x 2.5ft. Get to print your sun board separate screen printing 2-3 color easily and digital printing sun pack.

Advertising on sun pack print media price per unit starts from Rs. 20 onward each for small sizes.

Advertising on Public Transport

It’s also a high-budget advertising medium and effective for long-term business promotion methods. Place your ad on public transport (train, roadways bus, autorickshaw, etc.) for a period of 6 months or years. but it is a little expensive not for small and medium-sized businesses.

This type of advertising changes the mindset of the audience by visualizing your brand name again and again.

Car Mesh (Non-Adhesive Oneway Vision Film)

To explore offers you can go for oneway vision non-adhesive media easy to place on the car’s rear glass. The standard size of car mesh is 13″x 27″ dimension it can fit any model car glass advertising through car mesh. The average price of a car mess comes to around Rs. 50-70/- best for real estate business.

Advertising in Public Places

Railway stations, bus stations, and hospitals are the most crowded areas where the big brands are targeted to reach out to wide audiences. These signage board spaces are costly and allocated by govt. through issuing a tender for a specific period of time to the publishers.

Glasswall Advertising

It is a common portable promotional display medium best used for small businesses and event materials. Standee is available in standard-size 2.5 ft x 6ft and 3 ft x 6 fit easy to customize in a short period of time. Best for displaying short-term offers or seasonal business promotions. Easy to replace the old banner with a new one whenever it is required.

Shop Name Flex Boards

Flex boards for the shop name and address or political flex board, are commonly hard to transport the right way to choose a local flex board maker. Making a flex board may be a different perspective as well as short-term use or long-term. You can go for a front-lit flex board average cost comes to around Rs. 100 -120/- per square fit.

Flex Banner

The topmost choice of small & medium-sized size business outdoor advertising through cheap flex banners from political to commercial businesses you can place near park railings and across streets and walls where the majority of the commuters go.

Posters Printing

Reach out wide base audience of college students with specific niche print posters and pin them at college notice boards, railway stations, bus stations, and sports stadiums where you can explore your ad widely.

Bill Boards

Billboards are seen next to highways by the audience and can be seen for a long distance, now you can see different types of signage. These highly engaging spaces are hired by leading publishers and they sell out to local businesses for the said period of time. These billboards are very costly small business owner can’t affords them.

1. Digital Signage
2. Statics Signage

Road Safety Signage

No Parking Zone | Toway Zone | Roard Directions | Traffic Diversion Signage

Indoor Signs

A well-decorated indoor interior gives you a better & excitement atmosphere to work with an organization. It could be in the form of motivational quotes, inspiring images, achieving targets, etc.

Sunboard Advertising

Most corporate businesses and educational institutions’ walls get covered with the brand names/products/or provide different types of services on signboards with eco-solvent vinyl print paste on sun board or direct UV printed on sun board sheet mounted on the walls. UV ink and eco-solvent ink are human-friendly friendly do not cause any type of harm to human beings, you must ask the vendor before placing an order for signage for indoor advertising.

POS Materials

You can place the collection of products at the department store into corrugated strength plastic stands with print your brand name and help to place products on the table with the same brand name used to make 3mm and 5 mm thick plastic corrugated materials easily foldable from that making them easy to carry from one place to another place. There plastic 5mm corrugated box that can withstand 15-20 kg weight. Best for product display in stores and shopping malls.

Indoor Glass Window (Oneway Vision Film)

To explore your brand name visibility wide audience if there is enough space to announce products and services, your office exterior glass is sufficient to capture the audience’s attention, and passers can see for a long distance. Even one-way vision film installation costs are very low. Inside your office staff privacy is safe they can see who is outside but the person outside can’t see the inside person. The average one-way vision vinyl printing cost comes to around Rs. 100-110/- per square ft. including installation price also matter min. area value.

Reception Backside Wall

The Office Reception Backside Wall is the prime location for any office interior branding, or indoor advertising, where customers or prospects inclined minds towards your brand name and services whether they adopt or not, There is no one better place to impress them in your organization, so do not miss this opportunity. Go for an LED Light /Metal Letter with your brand logo.

Conference Room

Cabin Advertising

Acrylic Board (Sandwich)

Metal/Sunboard Name Plate

Office interior space may have different departments. You can place metal or sun board-made name plates for specific officer names on the front gate. These nameplates could be in the form of vinyl stickers, or printed or engraved letters. You fix through the nut and bolt or paste through double-sided tape.

Metal Nameplates with Engraved are very highly engaging and the average metal engraved plate cost is around Rs. 12-15 per square inch.

It is a cheap nameplate that costs approx Rs. 2-3 per square you go for 3mm/5mm thick with matte lamination.

Open | Closed | Name & Destination | Pantry Area | Ladies Toilet | Gents Toilet | Wash Room |

Shivani Enterprises is the best signage manufacturer in Delhi, do write us any questions regarding signage either indoor or outdoor promotion about your product and services. We are a team of like-minded people who will solve your query.

E-mail at [email protected] or WhatsApp +9211253015