Marketing collaterals are a set of promotional materials and tools created to convey information about a business, product, or service to potential customers.

Common marketing collaterals include brochures, flyers, business cards, product catalogs, posters, banners, postcards, and promotional giveaways.

Marketing collaterals are instrumental in brand promotion, providing detailed information about products or services, enhancing brand visibility, and serving as powerful tools in the sales process.

Considerations include the target audience, branding consistency, clarity of message, design aesthetics, and alignment with the marketing goals of the business.

Yes, marketing collaterals are versatile and can be used across various platforms, both online and offline, such as social media, websites, physical handouts, or presentations.