There are various types of marketing strategies for products and services. Advertising media such as Electronic Media (Radio, Television, Cinema, Tele Calling, Youtube,) Mouth Marketing, Print Media (Newspaper, Newsletter, Flyer, Billboard) and Online Digital Marketing, etc.
Searching for a digital marketing company click here
Digital Marketing initiative step was initiated in the 19th Century in the way of radio, later it was developed as a Black & White Television, sooner converted as a Color Television, but it was not enough to boost business worldwide for the common man in a single click, as well as right now.
Meanwhile, the Internet Invented the Year 1985-1995. That linked directly to the world in a single click at the lowest cost compared to all other electronic device media.
All kinds of marketing strategies we can be divided into 2 part only.
-
Outbound Marketing
(Traditional Marketing)
-
Inbound Marketing (Digital Marketing)
Outbound (Traditional Marketing)
There are numbers of outbound marketing Advertisement Material and Advertising Way strategy
Flyer Printing | Advertisement in Newspaper | Poster Printing | Advertisement in the Magazine | Flex Banner | Standee | Coaster | Bill Board | Advertising on Sunboard | Sunpack Printing | Bill Board | Promotional Note Pad | Promotional Pen | Newsletters | Table Calendar | Catalog Printing | Brochure Printing | Gift Items and many more | Book Marking
Advertising in the newspaper is increasing day by day, you may have to pay a single day advertisement for one page in rupees of lakhs on a day, in the popular paper as well as the Times of India, the Hindustan Times and the Dainik Jagran, etc.
You may check price any fast leading newspaper click here
Television Ad is not behind it, Except all these advertisement methods are only for a few people.
Even though, you can’t count on ROI. It raises some questions given below
A. Who will read your ad?
B. What would be their feedback?
C. What they are buying from you?
D. What is their opinion for you about a product or service?
Not even only data collection but all these above tactics used for marketing comes costly compared to inbound marketing where everything is a clear answer.
According to a survey of the Niel Patel, a world-known internet marketer, says that traditional marketing survey 90% costlier compared to online marketing strategy.
Inbound Marketing (Online Marketing Strategy)
So let us come and see, what is Inbound marketing?
Above all question, the answer is here
To understand inbound marketing properly, here we will try to get understand to you, my own way.
- Marketing through a computer or any type of electronic device used, called digital marketing strategies.
- Digital marketing is a concept and strategy implement through an electronic device with the help of the internet.
- With the help of electronic media to get the awareness of the audience about the product, product sale, services, and communication, etc.
Since the invention of the computer and the internet, the trend of marketing and living style has been changed entire the world.
Earlier it was used to say that only rich people can do the business but it has been possible now to a common person to make business throughout it, the way he or she thinks about.
There are various factor and technique through we can reach out to our perspective and clients entire the world within seconds there is no boundary at all
Digital Marketing Services like Fund Transfer, Online Form Submission, Product Sale & Service, and Awareness through effective Digital Marketing has become simple and fast.
According to the survey, the US and China are the most E-commerce Business Players in the world.
How Does Inbound Marketing Works?
Step 1.
Essential Thing For Digital Marketing Strategy
There is no required enough money to start it. You need to know is an electronic device like a computer, Domain Name, Hosting, and Web Page an internet connection, a knowledge of SEO, and Digital Marketing that sits.
Step 2.
Keyword Research:- Using the topmost search engines like Google, Bing, Yahoo, AOL, and Search Engine Land are major search engines. Among them, Google is the worlds top most search engines.
Data analysis says that a 90% search on the web across the world went on googles that allow a customer-relevant search result on the web
Find out keywords (keyword is a word or phrase that your customer feed in google or any other search engine bars to find your product or service) you want to rank in the google
How to stand out on your web page on the first page of each search engine?
Each search engine has its own algorithm. According to their parameter, it is decided. Google updates more than 3200 algorithms and robots, There is only Google that has more than 200 major factors on behalf of Google search engine allow a web page to Rank No. 1 Page and Position No. 1 on Google.
Google update it from time to time to help better services to its customer. On behalf of it qualify your web pages to rank on.
There are two types of search in Google Search Pages
A. Organic Search
B. Non-Organic Search (Paid Marketing)
1. Organic Traffic
Approach to the prospective client without a paid technique called an organic method.
As per google algorithm update parameter point view of SEO Friendly, Mobile Responsive Web Page, Quality Content, Meta Tag, Meta Description, and Title Tag Optimized on google parameter website rank fast.
Engagement with the customer through a Blog Post, Articles Submission, Web Directory Submission, Forum Posting, Webinar, Youtube (Audio, Videos) Google My Business, and Podcast are very helpful tools for the organic search result.
Without paid Social Media Platform activity on such as Youtube, Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snap Chat and What’sup are organic search result sources.
It’s a long and stable method of an online presence. Make sure it’s not an overnight project to rank no 1, it takes a time to come in rank, it maybe 3-6 month. Keep on working strategically with patience result will be oriented.
To get results instant some people use a bad technique known as Black Hat Seo Tricks, later I will describe in details but I recommend never do the process.
As soon as Google Algorithm gets in knowledge about Black Hat SEO, It banned your web page permanently to rank on the web.
SEO can be done through on-page and off-page Among these tactics “create your content unique”
2. Non-Organic Traffic (Paid Marketing)
We can understand broadly in this way
To make the online presence of your web page through a given strategy
- SEM
- SMO
- SMM
- SMS Marketing
- Google Adwords
- PPC
- Banner Ad
- Mobile Marketing
- Email Marketing
- Re-Marketing
- Affiliate Marketing
- Video Marketing
These All Marketing Strategy made by paying something called “Paid Marketing”
All these types of sources is a part of paid digital marketing strategy
Above all these strategy work on till then, you are paying only for that
It is a short process i.e. when you stop paying money, your advertisement will away from the googling web page. Its temporary solution and on-time business solution.
Mostly these tactics are very helpful for Event Promotion, Sale of Festival, Events, Christmas, Holi, Diwali, Dashahara, Political Campaign, and New Year likewise, etc.
The most advantage of paid advertising
- Target your according to demographics, the paid marketing is the best option. where particular area, gender, age, country, city, zip code-wise the time such as time of the Festival Sale, Political Campaign, Social Awareness, etc., To scale up business limited time best option.
These tactics are highly used by a politician to change the game over the night
2. This marketing strategy is mostly targeted to the time-bound with highly paid and short terms like Diwali Sale and Raksha Bandhan.
3. Real-Time approach to the audience
Which one is more beneficial Organic vs Non-Organic traffic?
Both methods are beneficial itself, it depends on how well you are doing it. Where paid marking is a very accurate point of view of time, area, gender behavior-wise, etc.
Whereas Non-Paid is a long term solution it depends on how Technically SEO Strategy you are doing. For long-run business organic search is the best. ROI is better on Organic traffic but it takes a long time.
Strategy on behalf of google rank your web page on the first page, the top position
Google policy is very simple to “provide relevant data to its user“. This is why Google is the best search engine in the world. There is numerous factor on behalf of google rank for. There are more than 200 major factors on behalf of the web page rank of top page and positions
Niel Patel says google make more than 8-10 update daily wise, some of them are given below.
- Responsive web pages
- Web page open speed time
- Original and easy to understand content to the Google algorithm
- Proper page indexing
- Content optimization with info-graphics
- High-quality back-link
- Higher domain authority
- High-quality content
- The fact behind to maintain the first page is original data to customer required while searching on the internet. According to google to fetch out their database and present to the end customer.
Responsive Web Pages
We are talking about responsive page stands for point view of end-user easily can use any kind of electronic media as Laptop, Mobile, Notepad, Desktop, and any other media easily could navigate the web page. According to the survey, 58% of searches done on mobile devices google like to adopt a website to feasible on any device.
Any web page that can navigate any kinds of electric media is called “responsive web page”
Top 10 webpage speed time checker
We have been got experience itself while googling if someone website if it takes time to open we automatically skip off that link and click on the next link it obviously happens if someone clicks on my web page. No need to explain more about it. Google love to rank high to the speedy website.
Web Page speed is a major factor to rank on web page there are various tactics to speed up.
Check out your web page and find out the error. Given the tool will help you understand error why your web page load slow.
- https://developers.google.com/speed/pagespeed/insights/
- https://speedchecker.com
- https://pingdom.com
Unique Content Creator Website
As per Google Algorithm 2020 Updates, the main focus on Unique content all the websites ranked before updates gone downward up to 20-28%. These tools are very useful to create unique content, that helps to rank google on top search.
Google welcomes unique content and hates to rank duplicate content sometime it happens to ban from google index. Google Provide unique data to its customer
To make unique content here are some tips to make your web page unique.
- https://www.dictation.io
- https://speechnotes.co/
- https://www.copyscape.co
- https://www.siteliner.com
- http://www.smallseotool.com
How to get index your data in google?
Usually, google crawler index your data automatically and randomally, but for fast indexing, you need to index your web page google console.
It is a suggestion to make your web page categories that help google to show the search result page correctly to the end-user and also help you find a relevant customer. Proper tag like LSI keyword, Canonlical tag that make your content ownership
All it is done through google automated machine.
Approach to the prospective client without a paid technique called an organic method.
As per google algorithm update parameter point view of SEO Friendly, Mobile Responsive Web Page, Quality Content, Meta Tag, Meta Description and Title Tag Optimized on google parameter website rank fast.
Engagement with the customer through a Blog Post, Articles Submission, Web Directory Submission, Forum Posting, Webinar, Youtube (Audio, Videos) and Podcast are very helpful tools for the organic search result.
Without paid Social Media Platform activity on such as Youtube, Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snap Chat and What’sup are organic search result sources.
It’s a long and stable method of an online presence. Make sure it’s not an overnight project to rank no 1, it takes a time to come in rank, it maybe 3-6 month. Keep on working strategically with patience result will be oriented.
To get results instant some people use a bad technique known as Black Hat Seo Tricks, later i will describe in details but i recommend never do the process.
As soon as Google Algorithm get in knowledge about Black Hat SEO, It banned your web page permanently to rank on the web
Content optimization with info-graphics
It is said a picture is more enough than 1000 words. Google prefer infographics. Google policy is to provide content to customers easy to read and understand better. provide a unique image of your product google rank fast. Customer engagement with infographic content ROI comes very high.
The fastest grown brand within a decade through digital marketing is.
Uber, eBay, Amazon, Shop Clue, YOYO Hotels, Flip Cart, Ola Cab, Alibaba, etc. are a world-known brands these all brands are born and developed within a period of 10-15 year back and each of brand owner belonged a middle-class family and a common man. Now have been become multi-millionaire and billionaire personality.
All they have written their story with a little money. The fact behind it is the digital marketing concept scaling concept.
Why we must follow a digital marketing strategy?
You can sell your product online even ready-made or customized such click here to buy online service. It is said you can make your business where your audience is. Now 40-50% people of the world are online, so you must go to online compete in the market.
Various types of products and services even that is ready to use the product or customized can be sold online hassle-free with the help of e-commerce portal.
You can sell your service and product where your audiences is, so can understand that there is a huge opportunity in digital marketing.
India is the second-largest internet user in the world after China.
Advantage :
- Low-cost, maximum return.
- Global reach-ability
- Marketing 24×7 hrs
- Targeting audience area, behavior, and age-wise
- Real-time reporting
- Output digitally
- Scale-able business opportunity
- Business activity check online
- Reducing office expending method
Basic Sources of Digital Marketing (Inbound Marketing)
- Web hosting
- Domain Name
- Responsive Website
- SEO (on the page and off-page SEO )
- Content Writing Team
- Blogs & Article Posting
- Social Media Activity
- Unique Content
Domain Regestration is the first step to starting digital marketing
Before registration domain search well that should be relevant to your business and your location as well as India/US/UK etc based domain that help to understand well search engine and human being.
Domain is a name by whom your business is known.
Buying old domain option is a better way to boost your business but smartly caring tips and tricks.
There are so many companies provide domain registration a hosting Provider among them
First of all, you need to select your domain provider, most of all company provider and hosting services. I have got experiences with company given below
1.) Ocean Blue
2) Site Ground
3) Godaddy.com
4.) Hostgator
5.) Net4india.com
Second step is hosting where your domain run. you need to book space minimum for year that would cost 3-4K INR, Shared hostting is enough for new business.
B. Keyword research
SEO can be divided into two parts
i) On-page SEO
ii) Off-page SEO
What is on the page and off-page SEO?
Activity on your Web Page optimization to get google read (Title Tag, Meta Tag Description, Google Map, H1, H2..H6,) is called ON-PAGE SEO. Google Do not read all the content. Google algorithm understands HTML, JAVA, PHP, etc. or coding language.
Activity through link building compels to the web page as directory submission, Article, Blog, POD casting, Forum Posting Etc. called an OFF-PAGE SEO
Know better tips of QUORA FORAM there are thousands of tips given people connected with SEO community https://www.quora.com/ Yahoo Foram, Microsoft Foram, etc.
On-page SEO can be divided into 3 categories.
1.White Hat SEO
2. Grey Hat SEO
3. Black Hat SEO
Top 10 Keyword Selection Tool
It’s a very comprehensive topic. Only one keyword can change your life you can check it how it happend
- www.keywordtool.io
- Google keyword planner
- www.kissmatrics.com
- Ubersuggest
- Quora
- wordtracker.com
- keywordtool.io
- wordstream.com
- SEMrush
- www.keywordfinder.com
- backlinko.com
- Storybase
- LSI graph
- keyword Everywhere
Top 21 Email Marketing tools
- MailChimp
- Vertical Response
- Sendgrid
- Send plane
- Drip
- Convert it
- Active Campaign
- Infusion Soft
- Campaign Monitor
- Subscribe.com
- Constantcontact.com
- Aweber
Top 10 Social Media Channel
- What’s an app
- Google Plus
- Tumblr.com
- Reddit.com
- digg.com
- Snapchat
- mix.com
Top 11 Inbound Marketing Strategy
- Mobile Marketing
- SMS, SMO, PPC, Video Ad
- Youtube
- Affiliate Marketing
- Content Market
- RSS Feed
- Social Media Marketing
Top 10 Digital Marketing Experts.
- Niel Patel Digital (http://www.neilpateldigital.com)
- Amit Aggarwal (https://www.labnol.org/about/)
- Sourav Jain (https://soravjain.com)
- Satish Aggarwal
- Mr. Ankur Aggarwal (https://www.ankuraggarwal.in/)
- SEO Expert (www.seorana.com)
- Harsh Aggarwal (https://www.shoutmeloud.com/about)
According to Sourav Jain The year 2020-2030 will be digital marketing age
- For the beginner of digital marketing expert world-renowned and awarded from the White House in America learned from them it https://neilpatel.com/ helping from here you can get amazing traffic in your site
- Google Adword
- blogging (for new blogger helpful tool www.kissmatrics.com, www.buzzsumo.com, www.nielpatel.com
- Articles
- Display marketing (Third-party campaign)
- ORM
Digital Marketing Supporting Tools
1. Google Analytics
2. Webmaster
3. Google Search Console
4. Online Designing Tool
The above technique is sourced through we can raise the audience and generate a business lead for business country wise, state wise, citywide and local area and as well as age and behavior-wise.
But before getting the traffic you have to learn how to do smart marketing first step is a make a website SEO friendly as well as following google parameter that helps to display on web page fast and audience get connect to your product or services you render
Thousands of people are professionals who help to learn digital marketing. Through digital marketing, there are so many brands that have got tremendous development in little time as Flipkart, Shop Clue, Amazon, Uber and Ola Cab is an online shopping portal it is said India is the worlds second-largest digital marketing workplace the internet marketing.
Why we do must follow digital marketing?
- You can start your business
- Freelancing Job
- Professional digital marketer
Digital Marketing Course Providing Institute
- Digital Vidya
- Digiperform
- DISM
These Institutes are well known in India. They have trained a lot of students providing service in MNC and Indian Companies.
Some of the marketing is paid and some of non paid
Kissmatrics
Backlinko
Uber Suggest
Moz.
Pingdong (Web help for Speed Check)
Top 10 Article Title Generator
- https://www.SEOPRESSOR.COM
- https://coschudler.com
Top 10 Copyright Text Generator
Article Creator
https://www.Spinner.com https://www.articlegenerator.org https://www.kontentmachine.com
Blog Idea Generator
https://www.hubspot.com
Blogging, Article Writing, and Publishing on Community help more for digital marketing
Top 10 Copywrite Free Image
- photoliya.com
- pexels.com
- canava.com (Free & Paid Version)
- pixabay.com
- stock.xchng
- Freepick.com
- gratisography
- flickr
- morguefile
- freerangestock
- freedigitalphotos
- photogen
- stock photo for free
- dreamtimes
- pickjumbo
- visual hunt
Top 10 Free Blog Submission sites
Top 10 printing blog site
- https://printful.com
- https://proactive.com
- https://www.underconsideration.com/fpo/
- https://www.twosides.info/blog/
- http://printandprocurement.com/blog/
- https://www.printmediacentr.com/
- https://www.printhandbook.com/blogs/news
- https://www.inkondapaper.com/
- https://www.printweek.com/
- https://www.printingnews.com/directory
- https://www.prepressure.com/
- https://printfuture.com
Top 10 Graphic Design Tech sites
Top 10 free video making sites
- Biteable
Top 3 web page speed checker
- pingdom
Top 10 Forum Posting Site
- Quora.com
- Yahoo.com
- Microsoft.com
- yahoo answer
Top 5 Duplicate Content Checker Site
Rank checker
Top 5 Backlink Checker site
- Moz
- Kissmatrics
- aherif.com
- Survey Monkey
- Aherf
- Alexa
- Semrush
- Seo profiler
- Small Seo Tool
Top 10 Social Media Analytics Tool
- https://hellowbar.com
- https://buzzsumo.com
- https://webpageanalyzer.com
Tools to overcome your competitor
- htts://www.aherf.com
- https://www.semrush.com
- https://www.buzzsumo.com
- https://www.survemonkey.com
- https://www.ubersugget.com
- https://siteexploror
Earn money by 5 easy way from home without any investment?
- Affiliate Marketing
- Blogging
- Youtube Marketing
- Banner AD
- Facebook Ad
- Email Marketing
Affiliate Marketing
“Affiliate marketing is a trick that made you advertise third-party product”
It is a huge opportunity to make money online people are getting earn seven-figure income by affiliate marketing now all corporate are getting market digitally. Affiliate marketing is not a cup of tea but you can earn unexpected income and exponential growth.
https://printful.com This website runs an affiliate program you can make money from it.
Blogging
If I talk about blogging that refers to storytelling. there are 3 types of blogging
- Personal Blog
- Commercial Blog
- Blog Content Generating Ideas website
- Hubspot’s Blog Topic Generator
- Buzzsumo
- Alltop
- Ubersuggest
- Google Trends
- Portent’s Content Idea Generator
- Content Row’s Link Bait Title Generator
E-commerce printing website
- vistaprint.in
- printo.in
- printvenue.com
- printland.in
- inkprint.in
- printstop.co.in
- inkmonk.com
- Printstop.co.in
- urprinters.com
- printster.in
- printful.com
Top 10 printing guest post allow websites
Top 5 Press Release Sites
- PRweb
- PRleap
Best Quality Linkbuilding Method
- Weakepdia
- Top 10 your niche webpage backpage with the help of (herf and ubersuggest helping tool)
- Guestpost
- Niche Blog Comment
- Repost on dead backlink
- Wikihow
Best E-eommerce Plateform
There are lot of e-commerce plateform you can sale readymade and tailor made product to boost your sale.
- Shopify
- Woo-commerce
- Amazon
- onprintshop.com
Rank Top Web Page “on page seo” tips
- Keep your URL like this “www.shivanienerprises.com/brochure.php
- My brochure page keyword is “best brochre printing”
- Optimise image : image-best brochure printing
- Keep your keyword “in first 100 words”
- Full-fill context with image, vidoes, and diagrame
- Use atleast 2-3, and h2 & h3
- headline
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