A catalog printing is a well-organized form of a booklet, consisting of collection of products photos, in-depth details, company profile with full details. It makes helps the customer to understand products and features in a short span of time and is helpful for the company in terms of branding and sale generation. A printed catalog is the best sales tool kit for offline business promotion and an e-catalog for online businesses.

Get a catalog design & print at the lowest price

The trend of catalog printing is slightly declined from a few years back due to the customer shifting to shopping online. E-catalogues or web browsing are increasing day by day.

Shivani Enterprises do provide the solution to show off your product catalog to the end customer whether it is a printed catalog, reach out through email e-catalogue or a creative social media page.

compare to other easy to navigate systematically. The intention of a catalog is collection of sales products, It may be bounded from center stitched, perfect or wire-o bound, known as a product or service catalog.

Some people have also known it by the name of “Brochure” and Booklet, A product catalog is used in marketing with full details (company profile, brand name, price, dimension)

These books are circulated for Informational, Brand and to Increase the sale point.

Usually, a catalog is being made mainly to increase the sales point, Information and secondly for branding

• A well-organized catalog not only increases sale but make your company brand highlight and enhance its credentials.
• A very well-designed and content-arranged catalog leaves a heavy impact on the customer. If you have a non-professional catalog it will directly affect your organization’s reputation.
• A creative catalog and best layout make help your business prospecting.

Another way you can say a catalog is just a booklet that contains multiple pages of publicity material, company’s products or services.

It is a very common advertising material these days and can be seen in almost every business promotion campaign.

Mostly a catalog is used in B2B Business marketing as well as in exhibition materials and trade fair.

People search for low-budget advertisement materials: Flyer Printing & brochure Printing

The quality catalog printing is not accidental, It is a year of experience result

There are various aspects (layout, background, high-quality images, proper indentation, precise content, selection of appropriate paper and bound types) that need to be before making a mindset of booklet printing. I want to focus on some basic elements that could make a catalog awesome that can convert the catalog reader into a customer.

1. Product Photography 2. Rich Content Creation 3. Designing Services (Layout, Pantone Color vs Processed Color, Printing Bleed, Proof Reading) 4. Paper Selection 5. Press Work (Digital & Offset Printing) 6. Post Press (Lamination, UV coating, Varnish, Embossing, Foil Printing, Wooden Laser Making ),  7. Binding, (Creasing & Folding, Spiral, Wire-O, Perfect Binding)

Product Photography

This is the first and foremost part of making a catalog. I have seen a common business owner not focus on the product photos, ultimately search on google images and select relevant images. These google images are fit for the web not for printing purposes. These pixelated images produce a lower-quality print.

Get a photoshoot of your brand image even if it is for a catalog cover or inner page. It gives an immense rich look to your customer stuck at first glance because a picture is better than a thousand words.

Content Writing

Writing content for sale is a technique. Only a professional content writer knows well customer purchasing behavior. Content writing for product technical terms is totally different from sales content. The customer intention of purchasing a product could be different as well as its looks, longevity, and user friendly. The best catalog content writing full fill your customer requirement.

Catalog Cover Page Design Matter Enough

You are in the marketing space and participating in the event or crowd marking needs eye-catching headling and extraordinary that attract your audience even a glimpse catalogue cover page.

More than 70% of people make decisions to overview visually appealing. what the content is inside that the secondary matter. Comes to understanding the audience’s mindset what they like see also need to hire a content creator for an industry niche.

Product Catalog Photo Shoot

As well as my experience catalog images play a crucial role in any color printing project it could be a banner, brochure, or flyer. if your marketing is based on visual appeals like cosmetics, medicines, and real estate you must get a product photoshoot because the majority of customers make desicion visual appealing products.

If you are coming with a new product in the market you are advised to play with the product catalog and imaging packaging box with the photo shoot.

Even though product shoot cost comes extra but once you get a photo shoot you can use it where you are required for banner, flyer, brochure, cartoon, or mono carton printing.

Following the same quality of image make your brand unique. There are lots of images on the search engine result page (SERP) but not patented like yours.

If you are making an exclusive catalog to capture for the domestic and international market, get the product photoshoot, later on, you can use the physical catalog, E-commerce sale, and E-catalog.

Rich Content Catalog

Even though there are enough images and content in the brochure but none have time to read your entire catalog content.  Eye-catchy content can increase your sale.

The world-known marketer says only 20% of people read your headline and 2% entire content. Arranging content in the headline, sub-headline, and paragraph is not butter & knife work.

Professional Designing and Planning

Keep reading of prospects is a subject of well formatting content, and manipulation of the image with text is the excellency of a designer.

There are unlimited catalog printers but catalogs that can convert audiences are only a few. Making a professional product catalog and presentation folder is not a piece of cake. Shivani Enterprises assure

Here offset pre-press work responsibility goes to the designer’s team.

From designing to paper size, content printability on the paper, etc.

#5 Tricks know before decide the best catalog printing

1. Who is your audience
2. Your Budget
3. Want to see a laminated catalog
4. How reliable should be your brochure
5. Distribution Location

Press Work

Catalog printing quantity is a major factor on behalf of it is decided which one printing method is decided.

There are mainly two types of printing done for catalog printing each of them has some pros and cons.

Above mentioned various types of post-press work you can apply to entice your customer. If you require a low volume catalog obviously it is applied with digital printing you can available limited options.

• Offset Printing
• Digital Printing

Go for offset printing to get the best experience of catalog printing.

  Post Press Work

Lamination| Folding & Creasing | Embossing |Hot stamping | Binding

To entice your prospectus there are numbers of applications you can apply according to your budget.

Each catalog process have to pass various step, and each of them is very crucial and complicated.

• Make a cover page with dominance with company name, brand, and topmost product photo to understand what about product catalog is made of.
• A catalog should be attractive at a glance so that a customer must engage with products and services.
• Keep the designing content aspect ratio of visual and text 40 and 60% area. it is said: “an image is much enough than 1000 words.” it is enough to engage the customer.
• Use a high-quality image only.
• Use the content in the headline, sub-headline, and small paragraph. it’s easy to understand product info and what features have it.
• Narrative content
• Company profile must be added that help to understand the company background easy to understand to the customer’s company credentials.
• Don’t use Internet images, it would be better if done catalog product photography.
• Make a significant space for your dealer company name and address information.
• The call to action should be strong easy to lead conversion into sale.
• Proofreading twice with a separate editor before printing makes it more perfect.
• Before sent to the press get print out from Epson laserjet color to get close to the final color print catalog

It is usually made of multi-page including company profile, product image with description, company office address, and terms and conditions.

Standard sizes of product booklet

Usually, a catalog size depends on product images, for a small product such as a key chain, the bracelet can be made in A5 and A4 sizes. easily can be placed 3-4 images on each page.

Overall 60-70% catalog is made in A5 and A4 sizes as well as my experience. 

Real estate, jewelers, interior designers, wallpaper, and fashion designer love to make an A3, 12″ x 12″, and custom square size made to easily visualize closely. when it comes to pricing compared to standard size goes higher point view of more wastage.

How perfectly do you want to share information with your customer according to decide your product catalog size?

The company makes their e-brochure custom size.

10 Tips that make help to select the best quality and cost-effective catalog printing paper

1. Find out clearly who will see your catalog? what is the customer demographic?
2. You have made your design what font size and color background most is the point of view of color density.
3. Have you set your goal to want to make a laminated/non-laminated product catalog?
4. Is a catalog logo or brand name have a patented/registered color instruction given?
5. Decide the catalog size you want to make really.
6. Post-press work such as UV coating, embossing, foil printing, etc.
7. Content writing and proofreading are very tough to work with make sure major mistake damage your company’s reputation, as well as my suggestion, get proofreading twice.
8. Before sending the file to the press, get a color printout from the Epson inkjet printer. printing colored produced 98-99% closed to final offset printing result.

Clear all these parameters to help you choose the best paper quality, size, and cost-effective

The above instruction made you aware of the content size and which paper gets the best printing result, post-press application, etc.

Shivani Enterprises is a catalog printing company, where you can get customize the way you wish any industry belongs to your business.

Offset or Digital, which catalog printing method is the best?

Both the printing process is useful itself when we are talking about catalog printing it is observed that mostly a corporate get printed catalog.

For corporate identity, they have their regd. trademark and patent color they follow their standard to make an establishment in the market point view color, brand, trademark registration, etc. Corporations hire a professional brand manager who takes care of their brand.

The “offset printing process is the best way for quality catalogue printing as there is more option to produce the required color output”.

Catalog printing feature

Designing pattern and overlook of a catalog as per industries to industries (jeweler, IT, grocery, furniture, travel, etc.) differs. Best designing and printing catalog required high-resolution products color Images to design combination with content etc., offer standard size A5 and A4, paper thickness 130gsm – 350gsm art paper gloss, matte finish, imported paper, coated uncoated apply high technologies printing machines, binding depends according no. of pages whether saddle stitch or perfect Bind as per customer requirements, offering process color and SPL color with varnish, UV coating, lamination for a decent look to keep in mind for economical, our innovative expertise team check at every step of the process, before dispatch. always ready to guide through email, Live Chat, and online 24x7x365 Day. Click here for more info

What we do

Shivani Enterprises offers our customers & prospective client online catalog printing services in Munirka Delhi-NCR India. Facilitating file checkup, online pdf proof, and minimum printing turnaround with pan India delivery system. Catalog printing is a long-lasting investment and marketing tool & helps to produce big size revenue for your company.

Catalog with docket folder

People love to make a catalog with a docket folder that helps to add more pages as well as a promotional voucher and seasonal discount etc. This pocket is pasted externally last inside page.

Catalog v/s Brochure

There is a huge misconception between catalog and brochures. 50% of people consider brochures to a catalogs. As well as my concern a catalog is a bunch of numbers of leaves well arranged and bound with saddle-stitched, perfect bound or wire-o.

Where a brochure is a single leaf, it may be one or multiple folds, a brochure price is always cheaper compared to catalogue

Can we make a booklet of 10 pages saddle-stitched?

Absolutely No, We required multiple of 4pages, if there are some pages blank you can “add blank pages” in the last. in the cause of 10 pages saddle-stitched catalog including cover, you must have to add 2 pages blank at last. Your final 12 pages saddle-stitched booklet will be ready.

How to select the best catalogue printing service providers?

Until I have not got experience with catalog printing services it is very difficult to find out the best printer who can provide dedicated delivery and optimum quality

There are some tips following them on the priority you can choose

1. Ask for samples made by the various types of related
2. Always prefer an in-house printing service providers
3. Keep from your competitor’s catalogue
4. Consult them which printing method either digital or offset printing
5. Ask them about the printing machine they have and the ink they used in printing

As well as my experience sheet feed printing machine Heidelberg SM72 and SM74 is the best for offset printing it can be printed up to 175% dot easily.

These machines can print 300-400 gsm paper hassle-free.

The catalogs printing not only tells your customers who you are and what you offer but also has the ability to pitch promotional offers and make ordering perfectly easy on each and every page. A catalog is a well-arranged document with Images in booklet form, also known as a catalog, to sell a product or service of a specific trade. Catalog printing is the better way to reach out to customers, in which product information is in brief with a multi-product list, A good catalog leaves a heavy impact than a salesman in the marketing sector. Mostly a product or service catalog is complete info of company profile, contact address, email, web address, etc. The printed catalog is mostly used by corporate to distribute to dealers, authorized distributors and retailers with rate list categories wise and brands wise updated from time to time.  Various types of products know more click here

What are post-press applications made on quality catalog printing?

1. Varnish
2. Lamination
3. UV Coating
4. Embossing
5. Leaf Printing
6. Catalog Binding

There are several applications you can customize according to your budget. this application is made to get content safety, and attractive, and long-lasting solutions.

How to select the best binding option for corporate catalogue printing book.

A catalog is a just booklet form. the type of binding depends on no. of pages and the thickness contains. Usually, a catalogue is bound as saddle stitching, spiral wire-o, and perfect method.

Under no pages 32-40 I always prefer saddle stitched or wire-o. it’s very easy to read and handle properly.

Above 40 pages perfect binding is the best option, perfect binding required spine thickness it should be a minimum of 10 mm for better perfect.

There is a formula to selecting a book binding option, as well as my advice is spine thickness above 10 mm you must go for the perfect binding option.

https://store.vervante.com/c/affil/spine_calc.html

How does a catalog play its role in corporate industries?

I have made many corporate catalogs such as Samsung, Airtel, Ansel, Tata, Reliance, and many more. I found a catalogue is a full business model it is a product or service catalogue.

Even if you have a very high-quality product and competitive price until it reaches the whole seller or retailer perfectly on the right presentation sales will not generate.

Need help making a high-quality visual product catalogue click here

What is an e-catalog?

E-catalogue is a soft version of the catalog used by electronic media such as mobile, notepad, or laptop.

Now it’s a digital world 30-40% population is engaged with electronic media such as desktop computers, laptops, Mobile notepads, etc. they prefer information on an electronic device.

Now there is a trend of online shopping, corporate get makes their e-catalog such as amazon, Flipcart, Shopclue, etc.

To get your e-catalog design click here

What is the basic fundamental to getting inexpensive catalog printing?

1. Quantity
2. Size
3. Paper Quality and Stock
4. Post Press Work (UV Coating, Lamination, Varnish, Leaf Printing)

All these parameters are a major factor, considering them, you can make your catalog printing budget economical and exclusive.

To reach out to more prospects go for a high volume offset printing process, per unit cost comes very low.

Low volume catalog printing selects the digital printing process as it doesn’t require processing cost and more time.

Usually, the catalog is made of 170 gsm paper and above.

How much does a catalogue cost per piece?

It is very difficult to quote per piece price un till understanding the appropriate requirements of the client as well as catalog qty., a number of pages, paper quality, kinds of binding, post press work (lamination, UV coating, Embossing, Foil printing, etc)

Overall 8 pages, saddle stitched, A4 size, Qty 15-20 pcs each cost INR 45-50/- pcs

Q. How much does a catalog design take time?

Ans. It’s a time taking process product multiple post-press works need a minimum of 5-7 working days. Die Making, UV Coating, Leaf Printing process required a minimum process of 24 hrs each application.

Q. Which types of catalog file formats need for printing?

Ans. Highly recommended for catalog file types *.cdr, *.id, and *.pdf files ready to print. Cause you are not able to produce and send whatever format you have, our creative design team will catalog vector design and get approval. These file formats made it easy to create a bleed and safe print zone.

Q. Which catalog-bound option is the best?

Ans. There are mainly 4 types of catalog-bound method

1. Saddle-Stitched, 2. Wire-o-Bound, 3. Spiral Bound 4. Perfect Bound.

Each type of bound has its own advantage. These advantages are in terms of hassle-free page opening, perfection in cutting and finishing, booklet handling, and longevity.

Saddle Stitched: Below 40 leaf, having a thickness of 100 gsm, saddle-stitched binding works better, is cost-effective, and is easy to handle. Fast binding option when you are in hurry.

Wire-o Bound: Choosing wire-o bound is costly but easy to add more pages later on if required. It gives you a professional look but must have a sufficient no. of pages as well as 30 or above. Exclusive Catalog, and Table Calendar are bound at the high label. Looks good but you have to pay a heavy amount.

Spiral Bound: Spiral bound and wire-o bound are similar to each other, spiral binding is a cheaper quality people get printed temporary notebooks.

Perfect Bound: Perfect bound is a long process it required more than 50 pages. Lower count pages or spine thickness is not feasible in perfect bound. More than 80% of books are perfectly bound on the earth. Educational books, novels, and directories you will find perfect bound.

Q. Is a product catalog template made easy to design fast?

A. Now a ready-made template get more helpful to choose catalog design as well as

1. More ideas in terms of alignment of content and images
2. Work done fast.
3. If you are not good at design but you can design well.
4. Designing costs are reduced.
5. Easy to understand the color theme.
6. A common error, as well as bleed, text, and image ratio, are pre-well arranged.
7. Help to narrate headline, subheadline, paragraph even font face, etc.

To get help with catalog design services click here

Q. How to make a catalog waterproof and sturdy?

Basically, corporate get an updated catalogue yearly or half yearly, so keep in mind to be safe whole year catalogue should be sturdy and waterproofed it lost a long time. You need to thermal laminate over the cover page and get rid of wet, fold, and tear of it, even if you pass it in unlimited hands.

A 28-30 micron BOPP film is the best for the thermal lamination catalogue.

Cold lamination makes your catalogue soft and waterproof.

To get an instant quote catalog price per click here

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